AMAZON WORKING BACKWARDS
AMAZON WORKING BACKWARDS WORKING BACKWARDS
Copenhagen • 20-22 February 2024
Join a full-immersion Masterclass, during which Eric Tachibana will guide you through Amazon’s Working Backwards approach to innovation
The Masterclass is an intensive deep-dive into Amazon’s successful customer-centric innovation methods. Participants will work together and experience hands-on how innovation projects are formed the Amazon way, from customer discovery to prototyping and validation.
What you WILL do and learn
During the 2.5 days of the Masterclass, you will:
- Work in groups of 5-7 people on a shared project and experience hands-on the Working Backwards approach throughout the whole product development process
- Discover how Working Backwards helps you address the key challenges in product development, and learn what makes it distinctive to lean startup
- Leverage Amazon’s tools to develop the project from customer discovery through solution ideation and design
- Complete the project (without building the actual product or service) by iterating along three stages of customer validation, solution validation, and business validation
- Harvest the learnings from the Masterclass
Meet your Masterclass Guide
Eric Tachibana
Eric Tachibana supported AWS teams with culture at scale, training, and hiring as part of multiple roles at Amazon over 9 years, including Chief People Officer, AWS Professional Services and Head of Advisory for APAC and Japan.
Eric is also an author, an adjunct professor, and a non-executive advisor for 7 companies.
Check out his presentation at the Innovation Roundtable® Summit and discover how culture bolsters innovation and customer obsession at Amazon:
Program
DAY 1 • 20 February
Customer Validation
Iterate along the four key steps and tools:
Create a customer persona to define the test subject and build empathy
Create hypotheses to formalize product-market fit beliefs
Make predictions to create testable atomic variables
Conduct a field experiment with customer discovery interviews
DAY 2 • 21 February
Solution Validation
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Use Problem Framer to build deep empathy with the customer
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Leverage Journey Maps to identify customer pains
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Leverage Solution Canvas to define the solution to experiment on
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Use Amazon’s PR to check resonance and prove you can delight the customer with Actualization
DAY 3 • 22 February (half-day)
Business Validation
Introduction to the 7Vs
Deep Dive with Amazon’s FAQs
The first day starts in the morning and the third day ends around 13:00. There will be dinners at the end of day one and day two.
REGISTER
Regular Rate
-
Access to the 2.5 event days
-
Lunch, light breakfast, coffee breaks
at the event venue
Member Rate
for member companies-
Access to the 2.5 event days
-
Lunch, light breakfast, coffee breaks
at the event venue
Regular Rate
-
Access to the 2.5 event days
-
Lunch, light breakfast, coffee breaks
at the event venue
Member Rate
for member companies-
Access to the 2.5 event days
-
Lunch, light breakfast, coffee breaks
at the event venue
€ 165 excl. VAT & CC-fee
Evening Networking Package
by Copenhagen Airport • International Cuisine 3-course dinner incl. 2 glasses of wine/beer/soft drinks
Central Copenhagen • Spanish Cuisine 4-course dinner incl. aperitif, 3 glasses of wine, water
Who can join
The Masterclass is limited to max 100 participants: secure your ticket before it gets sold out!
Like all Innovation Roundtable® events, you can join the Masterclass if you are working for a large, multinational firm (min €500mln in revenues). Innovation Roundtable ApS reserves the right to reject any application to attend.
Tickets & rates
25% discount available to participants from member companies of the Innovation Roundtable® network.
VAT refund
Danish VAT is charged on the delegate fee (25%). It is possible to get VAT refunded — a standard process in large firms.
Payment by credit card
Accepted credit cards: VISA, Mastercard and Amex. Credit card fees (2.2%) are not included.
Dinners
We do not apply any commission / agency fee to the price of the dinners negotiated with the restaurants.
Cancellation policy
If the registrant is hindered from joining the event he/she may find a replacement from within the same company. Such substitution is permitted at no extra charge at any time before the event date, subject to approval by the Innovation Roundtable ApS. Innovation Roundtable ApS reserves the right to reject requests made by member firms to change a paid registration into one within the quota of seats included in the membership privileges. Cancellations received by email will be refunded with credit vouchers that can be used towards future events organised by Innovation Roundtable ApS, anytime within 18 months from issuance (subject to availability of seats at those events). Cancellation of parts of the event (e.g. one day) is not possible and will not result in a refund.
Travel & Accommodation
Attendees are responsible for booking their own travels and accommodation.
Read below for recommended hotels.
During the workshop, we'll be working hands-on with the Amazon innovation tools, so expect to be building in groups for 80%+ of the time. You don't need to come in with any ideas prepared, but if you have an idea that you would want to fast-validate, bring it in!
THE VENUE
The event will take place in the auditorium of Copenhagen Airports' offices, offering a pleasant meeting space with windows and terrace overlooking the runways.
- 8 min walk from Copenhagen Airport arrivals/departures
- 15-20 min by train / metro from Copenhagen city center
- Recommended parking areas (paid access): P1, P3
RECOMMENDED HOTELS
Clarion Hotel Copenhagen Airport
- from 1.701 dkk (€228)
- 10 min to the venue
- on the hotel's website, add the discount code "Innovation Roundtable"
- nordichoicehotels.com
Comfort Hotel Copenhagen Airport
- from 1.256 dkk (€168)
- 10 min to the venue
- on the hotel's website, add the discount code "Innovation Roundtable"
- nordichoicehotels.com
Best Western Plus Airport Hotel Copenhagen
- from 995 dkk (€133)
- 15 min to the venue
- hotel's website / booking portals
- bestwestern.com
Zleep Copenhagen Airport
- from 977 dkk (€131)
- 10 min to the venue
- hotel's website / booking portals
- zleep.com
