The Masterclass is an intensive deep-dive into Amazon’s successful customer-centric innovation methods. Participants will work together and experience hands-on how innovation projects are formed the Amazon way, from customer discovery to prototyping and validation.
During the 2.5 days of the Masterclass, you will:
Head of Advisory for APAC and Japan at Amazon Web Services, Eric supports AWS teams with culture at scale, training, and hiring as part of his role. Eric is also an author, an adjunct professor, and a non-executive advisor for 7 companies.
Check out his presentation at the Innovation Roundtable® Summit and discover how culture bolsters innovation and customer obsession at Amazon:
Iterate along the four key steps and tools:
Create a customer persona to define the test subject and build empathy
Create hypotheses to formalize product-market fit beliefs
Make predictions to create testable atomic variables
Conduct a field experiment with customer discovery interviews
Use Problem Framer to build deep empathy with the customer
Leverage Journey Maps to identify customer pains
Leverage Solution Canvas to define the solution to experiment on
Use Amazon’s PR to check resonance and prove you can delight the customer with Actualization
Introduction to the 7Vs
Deep Dive with Amazon’s FAQs
The first day starts in the morning and the third day ends around 13:00. There will be dinners at the end of day one and day two.
The Masterclass is limited to max 100 participants: secure your ticket before it gets sold out!
Like all Innovation Roundtable® events, you can join the Masterclass if you are working for a large, multinational firm (min €500mln in revenues). Innovation Roundtable ApS reserves the right to reject any application to attend.
25% discount available to participants from member companies of the Innovation Roundtable® network.
Danish VAT is charged on the delegate fee (25%). It is possible to get VAT refunded — a standard process in large firms.
Payment by credit card
Accepted credit cards: VISA, Mastercard and Amex. Credit card fees (2.2%) are not included.
We do not apply any commission / agency fee to the price of the dinners negotiated with the restaurants.
If the registrant is hindered from joining the event he/she may find a replacement from within the same company. Such substitution is permitted at no extra charge at any time before the event date, subject to approval by the Innovation Roundtable ApS. Innovation Roundtable ApS reserves the right to reject requests made by member firms to change a paid registration into one within the quota of seats included in the membership privileges. Cancellations received by email will be refunded with credit vouchers that can be used towards future events organised by Innovation Roundtable ApS, anytime within 18 months from issuance (subject to availability of seats at those events). Cancellation of parts of the event (e.g. one day) is not possible and will not result in a refund.
Attendees are responsible for booking their own travels and accommodation.
Read below for recommended hotels.
The event will take place in the auditorium of Copenhagen Airports' offices, offering a pleasant meeting space with windows and terrace overlooking the runways.