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19 MAY – AGENDA OUTLINE

Arrival and Discussion of topics of choice

HP: Portfolio Management and Agile Development Using the Business Model Canvas

Roundtable Discussion

Merck Serono: Using Crowd Sourcing and Incubation to Foster Business Model Innovation

Bosch: Systematic Handling of Uncertainty for New Markets and Business Models

Roundtable Discussion

Drinks on the premises

20 MAY – AGENDA OUTLINE

Philips: Service Innovation: Bridging Philips Research and Healthcare and Getting Closer to Customers

Roundtable Discussion

Siemens: “Leverage Service @ Siemens”: A Program to Exploit Internal Synergies and Build New Businesses

Roundtable Discussion

Prof. Tim Baines (Aston Business School): Made to Serve: How manufacturers can compete through servitization

Roundtable Discussion

Drinks on the premises