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AGENDA OUTLINE

HEINEKEN: The Role of Foresight in Guiding Innovation Initiatives – and the Need for Centralization of Disruptive Innovation

Roundtable Discussion I: Challenges & solutions in front end innovation & design thinking (B2B / B2C / B2B2C)

HPI School of Design Thinking: The Design Thinking Implementation Journey: From Applying Tools To Building an Innovation Culture

Philips: Cashing in on Innovation and Quantifying Value to Achieve “Return on Objective” for Customers

Roundtable Discussion II: Selection of topics

Bosch: User Centered Innovation at Bosch: From User Experience to Design Thinking

Roundtable Discussion III: Selection of topics

Drinks on the premises / Heineken Experience tour