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AGENDA OUTLINE

Amazon: The Best Place in the World to Fail: Amazon’s Culture of Purposeful Innovation

Roundtable Discussion I: Issues of Special Interest (B2B / B2C / B2B2C)

GE: Driving an Innovative Culture at GE

Microsoft: Building an Agile Culture that Scales

Roundtable Discussion II: Choice of topics

Dr. Jeff DeGraff (Ross School of Business): The Innovation Code: The Creative Power of Constructive Conflict

Drinks on the premises