Mars is leveraging digital transformation to create new value propositions. Etienne Delille will present the initiatives taken to move from products to digital services and create digital business models, as well as the role of talent and the need to get leaders to adapt a hands-on approach to digital. He will share the lessons learned, success stories, pain points and how to tackle them.

• New business models in the digital space – Moving from making products to becoming a service organization
  • Developing the WhatTheDish app to shift from products to recipe-building
  • The journey of creating value at pace in the digital service space – Learning from consumer feedback and realizing the hard way the need for step-by-step approach and the importance of timeliness over vision
  • Adopting the digital flywheel, and implementing design thinking and user centricity
  • Organizational issues in moving into digital services in an originally non-digital company – tradeoffs with existing business in terms of scaling and investments, and the difficulty in demonstrating the ROI when even the best ideas initially fail
• The role of talent, and the strategy to drive the mindset change
  • Finding the right talent that will fit in a people-driven company culture
  • Buy vs build – determining when to develop existing talent and when to hire
  • Learning from startups to drive the transformation by getting leaders up to speed to be able to use data actively themselves so that they can push the mindset change
• Lessons learned on the journey

• Agile Organization, Culture & Leadership for Innovation
• Digital Innovation and Business Transformation
• Track Talk