Keynotes and track talks by 30 corporate speakers from different industries and leading academic experts
Presentations are short and mostly take place in tracks. This enables attendees to stay focused on their key interests and challenges. Each day includes more time for interaction than presentation in order to ensure high levels of energy and exchange.
Mauro Porcini will talk about how to design and create an organizational culture that enables a human-centric approach to innovation. He draws on his experience from PepsiCo and 3M to share how to overcome resistance to change, bridge silos, and connect communities with a common language, approach, and focus.
Chief Experience Design Officer
Philips
Sean Carney leads the Experience Design (XD) organization at Philips, ensuring customer need informs the innovation practice and design thinking flows through business and clinical recommendations, with the ambition to transform healthcare with the 700+ in-house designers, architects and consultants and their collective design thinking approach.
Since it was first founded in 1925, Philips XD has consistently been a champion of strategic change at Philips. Today under Sean’s leadership, Philips XD is reimagining and redesigning the future of healthcare globally and plays a crucial role in Philips’ transformation in becoming the world leader in Health Technology. His team’s success in positively impacting the lives of customers, clinicians and patients around the world, is widely recognized with 183 top design awards won by Philips in 2021.
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Director of Early Stage Innovations and Partnerships
NASA
Ms. Gustetic is a senior executive who architects innovation systems for impact.
Currently she is the Director of Early Stage Innovations and Partnerships for NASA’s Space Technology Mission Directorate. In this role she leads a portfolio of technology programs that engages diverse sources, creativity and innovation across the country, awarding more than $300M in funding annually through prize competitions, SBIR/STTR, research grants , internal innovation team projects, advanced concepts studies, and technology transfer. She is also a founding co-chair of the Partnership for Public Service's Innovation Council (2018-today).
Previously she has served in various program executive roles at NASA HQ, as the Assistant Director for Open Innovation at the White House Office of Science and Technology Policy, and throughout her career has led numerous communities focused on incentive prizes, citizen science, design thinking and the maker movement.
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Chief Technology Officer
Johnson Matthey
Maurits van Tol is Chief Technology Officer at Johnson Matthey, a global leader in science that enables a cleaner and healthier world. With over 200 years of sustained commitment to innovation and technological breakthroughs, we improve the performance, function and safety of our customers’ products. Our science has a global impact in areas such as low emission transport, pharmaceuticals, chemical processing and making the most efficient use of the planet’s natural resources.
Before joining Johnson Matthey, Maurits was Senior Vice President Innovation and Technology at Borealis. Maurits was responsible for shaping the Circular Economy business for Borealis as well as being part of the company’s management board responsible for their Plastics business. Maurits was a senior leader with Borealis since 2012. He spent 19 years with Royal DSM in a wide variety of R&D, Innovation and Business Management roles.
Maurits has a PhD in Catalysis and an MSc in Physical Chemistry and Catalysis, both from Leiden University, Netherlands. Parts of his studies were also performed at the University of East Anglia, and UC Berkeley. He shares our passion for science having achieved 18 patents and 30 publications and he sits on a number of Advisory Boards for Technology across the Chemicals Sector.
Maurits van Tol will talk about how Johnson Matthey is working to bring about a vision of AI and ML, designing their own experiments and learning from them. He will share the approach taken to delivering on the vision, and he will share insights from the journey so far.
Chief Technology & Strategy Officer
Siemens Energy
Vinod Philip is the Chief Technology and Strategy Officer at Siemens Energy and is located in Berlin, Germany.
Since the spin-off of Siemens Energy in 2020, Mr Philip has been pivotal in shaping the strategic direction of the company as it transforms to meet the growing global demands of sustainable, affordable and reliable energy. He has also been responsible for the development and implementation of the technology and innovation strategy to uncover the future technologies that address the energy industry’s global trends and help Siemens Energy and its customers transition towards net zero.
Mr Philip has a strong background in energy. He started working for Westinghouse Electric Corporation in 1997, later Siemens, and quickly assumed management positions with increasing responsibility, among them Head of Gas Turbine Engineering from 2010 – 2013, CEO of the Generator Business Segment from 2013 – 2015 and Chief Technology Officer for Power and Gas from 2015-2017 and CEO of the Service Power Generation business unit (2017-2019).
Mr. Philip holds a Master’s degree in Materials Science and Engineering from the University of Central Florida and also received a Master’s degree in Business Administration in International Business from Rollins College, Florida.
Vinod Philips will talk about the role of leadership in driving and encouraging corporate innovation. He will share how leadership can stifle but also encourage innovation and transformation.
Chief Innovability Officer
Enel
Ernesto Ciorra became the Enel Group’s Chief Innovability (Innovation and Sustainability) Officer in September 2014. He began his career as an Associate with the consultancy firm Busacca & Associati, supporting leading Italian and foreign telecoms companies in a number of innovative projects. In 2003, he founded Ars et Inventio, a consultancy specialising in innovation and creativity, which he headed until taking up his current position. Ars et Inventio has worked with leading companies in Italy and abroad on the conception and launch of innovations that have gone on to achieve worldwide success.
Ernesto Ciorra has lectured in Innovation Management in Italian and Spanish Universities and Business Schools. He was Scientific Coordinator for the Master’s in Innovation Management at the Il Sole24Ore Business School and is a member of the advisory board for the Master’s in Strategic Innovation at Venice’s Ca' Foscari University. He is director of the Advanced Innovation Management Programme at the Istituto de Empresa in Madrid. He is also the author of three collections of poetry and a play that has been staged in several Italian theatres.
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Head of Lyft Autonomous & VP of Product Management
Lyft
Jody Kelman is the Head of Lyft Autonomous and VP of Product, where she leads self-driving vehicle deployments for the rideshare company. She previously spent nearly half a decade as the product executive responsible for Lyft’s consumer self-driving efforts. Prior to Lyft, Jody worked at McKinsey & Company, focusing on public-private partnerships and technology-driven infrastructure investments. In 2008, Jody served on President Obama's Technology, Innovation, and Government Reform (TIGR) transition team, advising the incoming administration on using technology to improve government performance. Jody graduated magna cum laude from Harvard College, and holds a master's degree from the University of Sydney, where she was a Fulbright Scholar. Jody is a term member of the Council on Foreign Relations, and an Operator Advisor with Assembly Ventures, a mobility-focused venture fund.
Jody Kelman runs Lyft’s business unit that will deploy self-driving technology. She will talk about how the organization collaborates with incumbents at speed. Jody will also discuss how the organization revamped its approach to innovate in a world of fundamental uncertainty.
UX Director
Hector enjoys the ups and downs of life in sunny California. He has lived in six countries and eleven cities always refining his routine. A designer by heart Hector is driven by finding potential in everything and everyone and translating that potential into making our lives a bit better. Hector currently leads Design for Google Search and Assistant products. He is fascinated by a better future in which technology and people understand and interact with each other easily. Previously he worked on multiple other products at Google, MIT Mobile Experience Lab, HP, among others.
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SVP Material Physics, Analytics & Formulation
BASF
Carla Seidel is a Senior Vice President at BASF and leads the department Analytical & Material Science. She is a member of the board of the German Chemical Society GDCh and of the strategic advisory board on energy topics for the Helmholtz Society. Carla has served in a variety of leadership roles in BASF, including competitive intelligence & strategic planning, heading the personal care ingredients business in Asia Pacific, leading the growth field energy for BASF New Business and as Vice President Acids & Specialties Europe. She had joined BASF as a lab team leader in Central Analytics, Process Research & Chemical Engineering, in 1996, after completing her PhD in analytical chemistry at the University of Hannover, where she had studied chemistry.
Carla Seidel will talk about how BASF drives sustainability for materials for the circular economy. She will share the approach taken, from creating the framework to building scenarios to translating these into action. Carla will also discuss how the organization is working internally and with partners to deliver on targets.
Vice President Design and Customer Experience
Deutsche Telekom
The design has the power to transform obstacles into new business opportunities, because its essence is innovative. I have dedicated the last 20 years to innovation, first studying at the Politecnico di Milano and then working for major technology companies, which have chosen to change the market with innovative and beautiful products: Samsung Electronics, Whirlpool Corporation and now 3M, the temple of innovation, where not only we design products but solutions. From Milan, one of the world capitals of design, I’m leading the Design Europe Center, where a team of industrial designers, packaging designers, and strategic designers each day translates weak signals into business opportunities for our customers and for the corporation create sustainable business and innovation both B2B and B2C business.
I have previously held various roles of increasing responsibility, Design Manager at Samsung Electronics, Whirlpool Europe Design Centre where several projects have been awarded by ADI, Red Dot, ADA and IDSA. In 2014 I’ve been awarded with the “Merit and Talent “ Award by the Executive Management Association in Italy. Lecturer in Design Management and speaker at international conferences. Since 2012 Board member of the Alumni Association of Politecnico di Milano University.
Hands-on design management executive with a passion to build products that delight people, she has a Customer oriented mindset with the final objective to create value for her Company and the Clients through innovation strategies. Lead product vision, strategy, and building of next-generation of physical and digital products. She has experience in 4 Top Corporations of 3 Nationalities in 4 different Industries (Consumer Electronics, Telecommunications, Innovation Industry, Healthcare, Automotive, Advanced Materials B2B-B2C, Home Appliances): Deutsche Telekom AG, 3M, Samsung Electronics, Whirlpool Corporation-Kitchen Aid. Monica Dalla Riva has also extensive experience in innovation strategy, marketing, technology, and future vision (eg. Ecosystem design, AI, Data-driven design, consumer electronics design, marketing design strategies). Currently VP of Design and VP of Customer Experience at the biggest Telecommunications company in Europe, Deutsche Telekom AG. Forrester CX Pro (CX-1) certified professional. Monica Dalla Riva is the award-winning of the Deutsche Telekom Global “Lead to Win” Award 2020 and of the Woman Leader Award at the Executive Leadership Association, got featured in several prestigious design and business magazines, and her product designs received 20+ design awards in her career. With a vision to change the way businesses think, act, and operate, to innovate while becoming customer centric, she is world-renowned as one of the few Design Corporate Executives in innovation corporations. Monica works with Board Member and Innovation leaders and organisations in nearly every industry to help transform company culture into innovative and customer centric. Former Head of Design at the most innovative company 3M, for Europe. Former Board member of the Alumni Polimi Association, Politecnico Univertity of Milan. Former Design Manger at Samsung Electronics, and Samsung-Armani Alliance design leader Former Design Leader at Whirlpool Corporation and IKEA collaboration. Fast Track Management Program as global talent at Whirlpool. Lecturer of Industrial Design at the Politecnico di Milano University, SDA Bocconi Economic University and at IED European Institute of Design.
Monica Dalla Riva will talk about Deutsche Telekom’s approach to driving culture change and embedding customer experience in digital transformation. She will discuss the steps taken to empower people and make them eager to join the transformation.
Professor of Practice in Strategy and Technology
China Europe International Business School (CEIBS)
Jeffrey L. Sampler is a Professor of Practice in Strategy and Technology at China Europe International Business School (CEIBS). Previously he was a faculty member of London Business School and the University of Oxford for over 20 years. In addition, he has been a collaborator with MIT’s Center for Information Systems Research (CISR) for over two decades. His research interests include the strategic implications of new technology, and the management of information as a strategic resource. His work has appeared in such journals as Accounting, Management, and Information Technology, Fortune, Journal of Management Studies, Journal of Management Information Systems, MIS Quarterly, Sloan Management Review, and Strategic Management Journal. His paper with John Cross and Michael Earl on the “Transformation of IT at British Petroleum Exploration” won first prize in the Society of Information Manager’s paper competition. He has written two books on the economic transformation of Dubai, Sand to Silicon and Sand to Silicon - Going Global. Dr. Sampler’s research straddles the intersection between strategy and technology. He is currently researching digital technologies as a driving force in the transformation of many industries. His other area of focus is exploring the nature of strategic planning in very turbulent and rapidly growing markets – his recent book, Bringing Strategy Back, gives companies insights for planning in such environments. He is also a frequent speaker at conferences and corporate management retreats and has travelled over 4 million miles giving lectures in over 35 countries. He has advised and been a board member of both FTSE 100 corporations and start-ups. Notable assignments include being advisor to the former president of Nokia for 5 years and advising 2 Heads of State. Also, he was a non-exec director of an internet travel company for four years and during that time annual revenue increased from $16M to over $1B. In addition, he has extensive experience advising family business and has worked with top family groups in India, Thailand, and China for many years. Also, he has been featured in Newsweek, BBC Television, BBC World Service, BBC Radio, CNBC, Economic Times, Financial Mail, and IT Web.
Jeff Sampler will talk about how to compete on innovation with information. He will share examples mostly from China, to explain how organizations are organizing around data first. Jeff will also discuss learnings on evolving, sophisticated business models in China.
Jeff Sampler will lead a lab on competing on information. He will start the lab off with examples to illustrate how to use information as an asset. This will be followed by group discussion.
The Lab participants will learn about and discuss the following:
Executive Vice President Development & Technology
Tetra Pak
Laurence has been Executive Vice President for Development & Technology since November 2021. Prior to that he was Executive Vice President for Development & Engineering and a member of the former Global Leadership Team.
Laurence joined Tetra Pak in 2001 as Aseptic Technology Manager. He later held positions including Vice President Packaging Technologies and Vice President Carton Bottle & Gable Top Packaging Platform.
Laurence is based in Lausanne, Switzerland. He is British and has a PhD in fibre science and mechanics from the University of Maine and a master’s of science from the University of Wales.
Tetra Pak is leading a sustainability transformation within the packaging industry. This requires us to simultaneously develop and sometimes transform all parts of the value chain. In this presentation will discuss how our products are evolving and what is takes to achieve this. Key lessons learned will be presented.
Corporate VP Open Innovation & Incubation @Henkel dx
Henkel
Dr. Salima Douven is Global Director Digital Strategy & Innovation at HenkelX Ventures. She joined Henkel in 2008 and was driving and shaping since then the company’s digital journey. As Global Digital Head for Consumer Adhesives and Adhesive Technologies she was defining and executing digital opportunities for Henkel’s B2B and B2C business. In 2017 she moved to the newly established corporate digital team led by Dr. Rahmyn Kress and managed the open innovation platform Henkel X. As of October 1st Henkel X is adding the Henkel Ventures activities to form Henkel X Ventures. Here she focuses on digital business innovation and company building. Prior to Henkel Dr. Salima Douven was developing the B2B branding for the automotive supplier Keiper. Salima is an entrepreneurial digital enthusiast, with passion to transform business and industries.
Salima Douven will sketch out how the company’s approach to digital innovation has evolved over the years and will focus on how to implement the vision of HenkelX Ventures to create a unique ecosystem to drive digital transformation across the industry and that unites startups, industry peers and leaders. She will give insights about:
VP Connected Mobility, Global Services & Solutions
Michelin
Anton Thomas is responsible for the Connected Mobility Business Venture within the Global Services and Solutions Business Line for the Michelin Group. He is based in Lyon, France.
Prior to taking his current responsibilities, Thomas was the Vice President for Product Performance at Michelin North America, Inc., where he was responsible for internal product homologations, industry standards, government regulations and customer engineering support teams. He also had several R&D leadership roles in product, simulation tool and test method development. He holds a Doctorate in Applied Mechanics and Master’s in Mechanical Engineering from Massachusetts Institute of Technology and a Bachelors in Mechanical Engineering from Florida A&M University.
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Shahab Salemy led a portfolio of programs across Nike driving the digital transformation of the organization. He will detail Nike’s digital transformation journey, how the organization has evolved its approach and how it organizes for it, embeds digital into the business, builds digital capabilities and rapidly accelerates the transformation. Shahab will explain the lessons learned in the journey, as well as how the organization leverages AI and data, and how it collaborates with startups.
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Sam Dickinson is the Head of Digital Transformation at Google Digital Academy, wherein he works on some of Google’s most exciting projects. He will talk about how Google puts people in focus across the organization including hiring, building effective teams, and fostering a culture of innovation.
Sam Dickinson will lead a lab on digital transformation. He will start the lab off with a brief introduction to the five key themes for digital transformation. This will be followed by group discussion.
Lab participants will learn about and work on the following:
Senior Director Global Business Development
P&G
Hansjörg Reick heads the European Open & Startup Innovation organization at Procter & Gamble. With a background in mechatronics engineering, he joined P&G in 1996 where he assumed different positions with growing responsibilities in the area of R&D and Engineering of consumer health and medical devices. Hansjörg fosters a holistic, multi-disciplinary approach to innovation and integrates open innovation partnerships to create step-changing solutions with irresistible experiences and performance. He champions and piloted scrum and lean startup in physical product development and engineering, also in their scaled applications and is a catalyst for lean and agile transformations and culture change with the company’s Growthworks program. Hansjörg holds more than 50 global patents and is a Fellow of AIMBE, the American Institute for Medical and Biological Engineering.
Innovation programs and organizations applying Lean and Agile principles and methods create faster and better innovation value and drive higher motivation and ownership of individuals and teams. Psychology and human behavior research underlines the foundational principles and provides valuable insights for a successful transformation of teams and entire organizations.
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Group Technology Portfolio Director
Electrolux
Since 2011 Karin heads Product Planning globally for the „Food Preparation“ Product Line of the Electrolux Group. This involves an integrated, x-functional 5-year planning of products, platforms, investments and resources - and more critical: innovation and technologies. Before that Karin was Director in the Groups Consumer Innovation Program, the team in charge of driving the company’s consumer innovation agenda and related processes and ways-of-working. Previous positions included Change Management/Business Re-engineering, after 10 years of operational and strategic Product and Marketing Management experience. Karin studied business adminstration in Germany and France. Her passion is to help ‘landing’ great technologies and innovation in market launches to deliver a distinct consumer experience.
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SVP, Bosch Management Consulting – Head of Innovation
Bosch
Graduated in Mechanical Engineering from Technical University Aachen, Germany, in 1992, and in Business Administration from University of Toronto, Canada, in 2001, Dr. Johannes Sommerhäuser joined Bosch in 2001. After being Head of Business Development of Bosch subsidiary SupplyOn AG in Munich, Germany, he took responsibility for Controlling, Finance and Administration of SupplyOn in 2003. In 2006, Dr. Sommerhäuser assumed the position of Head of Finance and Controlling of the Bosch Car Multimedia division in Hildesheim, Germany. In 2011, he changed as Commercial Plant Manager to Bosch Car Multimedia S.A. in Braga, Portugal. Since 1st of April 2015 Dr. Sommerhäuser is in charge for Innovation at Bosch Management Consulting in the Bosch Headquarters in Stuttgart, Germany.
Having the right innovation processes in place is but a piece of the puzzle. Johannes Sommerhaeuser will talk about what it takes to create new businesses in a large organization from top management support to financing. He will discuss what worked and what didn’t as well as what the organization could have done differently. Johannes will share leanings on:
Associate Professor of Management Practice, Marketing and Entrepreneurship
London Business School
John Mullins is an Associate Professor of Management Practice at the London Business School. He has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. He is a sought-after speaker and educator for audiences in entrepreneurship and innovation.
John’s first trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up, has become the definitive work on the assessment and shaping of entrepreneurial opportunities and is widely employed in universities worldwide.
His second book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model, co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins, was named to “Best Books of 2009” lists by BusinessWeek and INC Magazine.
John’s third book, The Customer-Funded Business: Start, Finance or Grow Your Company with Your Customers’ Cash, was named one of five “not-to-be-missed books” for 2014 by Fortune magazine. It challenges the commonly held assumption that among an innovator’s first and most important tasks is that of raising capital. Its material provides the foundation for John’s widely viewed online course on Coursera.
John’s forthcoming book, Counter-Conventional: How the Six Break-the-Rules Mindsets of Entrepreneurs Can Help Anyone Change the World, enables practitioners to apply these entrepreneurial mindsets to their innovation challenges.
John has done executive education on five continents for a variety of organizations both large and small and has served on the boards of fast-growing companies in the United States, United Kingdom, Europe, and Asia.
Every business these days wants its people to be more “entrepreneurial,” it seems. Rarely, however, do their leaders know exactly what they mean. Do they want more out-of-the-box thinking? Probably. More innovation? For sure. Do they want more risk? Not so much!
This Lab, based on John’s forthcoming book, Counter-Conventional, will bring to life the six break-the-rules mindsets of entrepreneurs that can help anyone to challenge assumptions, off-load risk, and overcome obstacles that stand in their way to take advantage of opportunities that present themselves. Surprisingly, perhaps, these mindsets run counter to the conventional wisdom that’s typically found in large and well-established companies. They fly in the face of what’s taught in business schools about strategy, core competencies, target marketing, financing and more.
Working in small breakout groups, Lab participants will:
Director of Innovation, Institute of Management Studies
Goldsmith
Dr. Chris Brauer (Dr. Chris) is Director of Innovation and founder of the Centre for Creative & Social Technologies (CAST) at Goldsmiths, University of London where he teaches innovation, project management, and behavioural economics. His research specialises in the intersections of emerging technologies and human behaviour, socio-economic and socio-cultural life. His projects focus on public engagement and impact and have been covered extensively in over 400 media outlets worldwide. Current research focuses include industrial internet, artificial intelligence, machine learning, IoT, blockchain, driverless cars, emotion tracking, and the psychology of openness and common ground.
Augmented businesses perform better than their counterparts on multiple levels – including business, finance and employee engagement. By freeing people from the repetitive and mundane tasks, but also by enabling human-machine collaboration, augmented businesses further enhance innovation and creativity. This lab offers a framework for organizations to augment their workforce through optimizing work for people and machines, and encouraging collaboration between people and machines. Dr. Chris Brauer will start off the lab with a foundational presentation followed by group discussions, based on his making-work-human framework. Lab participants will:
Against a backdrop of fluctuating growth forecasts, ongoing political and economic uncertainty and ever more rapid digital transformation programmes, Dr. Chris Brauer reveals AI-led digital transformation increasingly holds the key to gaining and retaining a competitive edge – for individual organisations and within and across industry sectors and markets. This heightened performance includes forging ahead on vital areas like productivity and business outcomes as well as on more culturally-led (but no less important) aspects such as fostering an ethos of active participation and continuous learning among employees, and establishing clear usage principles to ensure the technology’s benefits are experienced in their entirety, without bias and promoting inclusively. Dr. Chris Brauer will start off the lab sharing the results of his data-driven benchmarking study of best practices for scaling AI investments and securing competitive edge in over 4,000 organisations followed by group discussions and the opportunity for participants to rapidly benchmark themselves in the key dimensions of AI-driven competitive advantages and explore the differences and success factors in different strategic approaches and experiences of AI.
Head of Global Product Group Building and Home Automation Solutions
ABB
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Professor of Strategic Management
University of St.Gallen
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Professor of AI, Analytics and Marketing Strategy
IMD
Amit Joshi is a Professor of AI, Analytics and Marketing Strategy at IMD. He is the Program Director of the Digital Analytics open program, and the co-director of the program on Artificial Intelligence. In 2020, he was named a ‘Digital Shaper’ in Switzerland, as one of a handful of individuals who would shape the digital economy in the future.
Amit is an award-winning professor and researcher and has interacted with a variety of corporate clients in several industries, including telecom, banking and financial services, media, manufacturing, retailing, pharma, education and automobiles. Previously, he worked for Cadbury India Ltd., a company that is now a part of the Mondelez International group.
Amit’s research, which focuses on long-run marketing strategy, analytics and AI applications, has been published in top journals, including Journal of Marketing, Marketing Science, Journal of Consumer Culture, Journal of Cultural Economics and Journal of the Academy of Marketing Science. His research has twice won the MSI / H. Paul Root Award, for the best paper in the Journal of Marketing (2010 and 2015) the Robert D. Buzzell Best Paper Award (2006) for the MSI publication with the most long-term impact and bee nominated for the Sheth Foundation Award for long-term contributions. His dissertation won an honorable mention in the 2004 Alden G. Clayton Dissertation Proposal Competition. He is also an award-winning case writer.
His research and opinions have been extensively covered in the popular press and media, appearing in outlets including NPR, CNN, NBC, Nikkei, Fast Company, Business Standard, Fox News, Bloomberg, Forbes, Investor Relations Magazine, The Conversation, and Science Daily.
Amit earned his bachelor’s degree in Mechanical Engineering from the University of Pune, a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India, and a Ph.D. is from the UCLA Anderson School of Management.
Amit Joshi will talk about the value of data and will explain the three different zones organizations can be in regarding the relationship between data-generated value and incurred costs. After introducing the three zones, Amit will explain the pitfalls of the initial and the mature zone. He will also detail the drivers and liabilities of different zones, as well as how organizations can move between them to remain at the sweet spot where the value gained is higher than the cost.
The value of data across three zones: