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ABSTRACTS & PRESENTATIONS

Eric Tachibana

Global Chief People Officer, AWS Professional Services

  • Agile Organization, Culture & Leadership for Innovation

[email protected] – Making your Culture a Business Differentiator

Ed Doran

Director Product Mgmt, Microsoft Research & AI, CoFounder Cortana

  • 2021-FALL Innovation
  • Gamechanging Innovation and New Business Models

The Intrapreneur’s Journey: Lessons Learned From Building New Innovations Inside Global Enterprises

Our market landscape is changing, our customer’s expectations evolving, and new partners or competitors are springing up faster than ever. Internal innovation isn’t antithetical to global businesses, it is a core necessity. So, what is it really like to be an intrapreneur and what can we learn from other intrapreneurs to help us deliver in this new world? Ed Doran will share real world examples and lessons of moving from new discovery to new products and businesses to help you on this journey.

  • Identifying the right emerging opportunities for your enterprise
  • Rapidly testing and evolving your hypotheses
  • Gathering the right people to build and drive your vision forward
  • Knowing where to look to find early market traction and what it teaches you
  • Scaling, partnering, exiting… and then starting again

Hector Ouilhet

UX Director

  • Agile Organization, Culture & Leadership for Innovation
  • Customer Centric Innovation and Design Thinking

Innovate on Culture to Cultivate Innovation

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Pernilla Johansson

Chief Design Officer

  • 2021-FALL Innovation
  • Customer Centric Innovation and Design Thinking

Using Human-Centric Design to Make Sustainable Behavior the Preferred Choice

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Astrid Simonsen Joos

Chief Digital Officer

  • 2021-FALL Innovation
  • Digital Innovation and Organizational Transformation

Transforming Company Culture in the Digital Age: The Role of People, Leadership, Speed, and Customer Focus

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Anirban Ghosh

Chief Sustainability Officer

  • Innovation for Sustainability and Circular Economy

Driving Sustainability and Circularity – Leveraging Alternative Thinking, Getting People on Board & Creating Circular Business Models

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Stephen Cook

Chief Commercial Officer for Group Technology

  • Startup Collaboration, Ecosystems & Open Innov.

Ecosystem Innovation and Leveraging Value Driven Startups for Business Building

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  • Gamechanging Innovation and New Business Models
  • Agile Organization, Culture & Leadership for Innovation

Reimagining Energy: Business Building and Culture Transformation in an Uncertain World

Energy is fundamental to human progress and the challenge is to provide this to more people while also helping the world move to a net zero carbon future. BP has a 100 year incumbency in hydrocarbon energy. In February we announced a new ambition to move the company and help the world get to net zero carbon by mid-century or sooner. This will require BP to develop new global businesses outside of oil and gas. This talk will share some of the successes and failures in BP’s use of venturing and business building in its new Launchpad subsidiary as we have begun to build an ‘ambidextrous’ organisation, able to grow its existing businesses while at the same time entrepreneurially building disruptive new businesses for the future.

Ernesto Ciorra

Chief Innovability Officer

  • Agile Organization, Culture & Leadership for Innovation
  • Startup Collaboration, Ecosystems & Open Innov.

Building an Internal Culture of Innovation and a Capability for External Collaboration with Startups and Ecosystems

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Libby Costin

Vice President and Global Chief Marketing Officer

  • Customer Centric Innovation and Design Thinking

Generating Customer Insights and Translating Them Into R&D Projects

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  • Customer Experience, Insight & Engagement
  • Digital Marketing, Martech & Multichannel
  • Track Talk

Marketing Services for a Hybrid B2B-B2C Approach: Developing New Products Together with B2C Customers from Ideation through Launch

Libby Costin will present Tetra Pak’s Marketing Services process that supports the company’s customers in creating new products for the B2C market. She will explain the setup of the marketing services framework and how the company uses a hybrid B2B-B2C model in working with B2C customers to diagnose, discover, refine, deliver and evolve new and unique products for consumers. Libby will also discuss how the organization is refining and enhancing the process, and the role of dedicated Customer Innovation Centers.

How Tetra Pak developed Marketing Services to support and co-develop new products with its customers:

  • Supporting Food and Beverage companies in identifying and creating new products from ideation through launch
  • The stages and modules of Marketing Services process: diagnose, discover, refine, deliver and evolve
  • How marketing teams and sales work with customers to identify opportunities and use ideation methods to co-develop concepts and product formulation to create, test, do customer research and refine a unique product for the market
  • Tailoring Marketing Services to customer needs
  • Renovating and enhancing the Marketing Services process and adding new features
  • Creating Customer Innovation Centers around the globe to serve as dedicated and comprehensive collaboration project sites

Nicolas Cudré-Mauroux

CTO - Research & Innovation Group General Manager

  • 2021-FALL Innovation
  • Customer Centric Innovation and Design Thinking

Leveraging Agility for Breakthrough Innovation and Using Customer-Validated Insights for Balanced Portfolio Decisions on Technology Platforms

Nicolas Cudré-Mauroux will present Solvay’s approach to portfolio management and will explain how the organization drives breakthrough innovation with an agile approach and combines deep scientific developments with customer-validated market insights.

  • Making balanced portfolio decisions
    • Balancing a long-term focus on technology platforms with fast decisions on specific projects
    • Getting scientists engaged in understanding and evaluating value propositions to ensure better decisions
    • Reviewing critical questions to assess and see if there are any reasons not to kill projects
  • Getting quantitative customer input early and during the whole innovation process
  • Applying agile in an industrial environment with longer development cycle times
  • Using digital tools as enablers of fast deliveries of breakthrough projects

Didier Boulet

Group Chief Design Officer, Design Center Founder

  • Agile Organization, Culture & Leadership for Innovation
  • Customer Centric Innovation and Design Thinking

Building Design Thinking Capabilities in Established Firms: Setting up Design Centers and Propagating a Design Thinking Culture

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  • Digital Transformation, AI & Blockchain

Leveraging Design for Digital Transformation: The Journey and the Lessons Learned

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Leveraging Design Thinking for Transformation in a B2B and B2G Context: The Journey and the Lessons Learned

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Shahab Salemy

Vice President, Digital Transformation

  • Digital Innovation and Organizational Transformation

Digital Transformation: From Strategy to Execution

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Cordell Hardy

Vice President, 3M Corporate R&D Operations

  • Gamechanging Innovation and New Business Models
  • Agile Organization, Culture & Leadership for Innovation

Digital Transformation and Implications for Company Culture

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Anne Kathrin Gebhardt

VP, Leading Transformation Team @BSH Home Appliances

Agile Transformation Journey: Establishing New Ways of Leadership, Collaboration and Organization

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Aaron Mitchell

Global VP Customer Engagement & Loyalty

  • Agile Organization, Culture & Leadership for Innovation
  • Startup Collaboration, Ecosystems & Open Innov.

Transforming Customer Engagement & Loyalty – Reimagining Rewards & Changing the Marketing Model

Aaron Mitchell will share IKEA’s approach to transforming customer engagement and loyalty. He will explain how the organization designs and tests the new rewards concept for small businesses and for consumers with ther aim of building strong customer relationships. Aaron will also share the journey in changing the marketing model so as to enable this transformation.

Transforming customer engagement and loyalty:

  • Moving from transactional relationships to helpful and continuous ones
  • Testing the new rewards concept beyond bonus points and tiered memberships – exploring personalized rewards that create real value and solve real problems for people
  • Connecting individual family club members into a 150000 people strong community
  • Designing a customer club for business customers – interviewing small business owners in order to understand how the customer club can have a meaningful role in the success of their business
  • Establishing a CRM hub – building 100 trigger programs, and the change journey to enabling operation across 30 countries
  • The journey of changing the marketing model at IKEA
  • Digital Marketing, Martech & Multichannel
  • Track Talk

Co-Creating with Customers and Co-Workers Around the World – The Journey & Lessons Learned

Aaron Mitchell leads IKEA’s innovation portfolio around growth and business models. He will share his approach to co-creating with customers and co-workers around the globe, and the journey from ideation through experimentation to development. Aaron will also share the Develop New Solutions program, and lessons learned on the journey.

– Co-creating with customers and coworkers across the globe:

  • Setting up a team with a mix of functions and countries o Getting 1000 ideas from 30 countries and engaging 160000 coworkers in innovation – innovating on a global scale while remaining close to local needs
  • Co-creating with customers – interviewing and doing digital and face-to-face experiments with 150000 customers
  • The journey and approach from ideation through experimentation to deployment of solutions and new business models
  • Develop New Solutions innovation process – learning how to separate running business from truly transformative ideas

– Lessons learned such as how to bring people along, how to go from small idea to scaling, and more.

Anton Thomas

VP Connected Mobility, Global Services & Solutions

  • Gamechanging Innovation and New Business Models
  • Agile Organization, Culture & Leadership for Innovation

Using Agile and Lean Startup, Training Leadership in Acting Like a Startup, and Collaborating with Startups for New Business Creation

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Volker Hammes

Managing Director, New Business

  • AI, Internet of Things & Emerging Technologies
  • Startup Collaboration, Ecosystems & Open Innov.
  • Track Talk

Building New Business in Additive Manufacturing – Managing Challenges, Scaling, and Collaborating with Startups

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Harald Tepper

Sr Director Sustainability, Program Lead Circular Economy

  • Innovation for Sustainability and Circular Economy

The Journey of Philips Towards the Circular Economy

Philips is a global leader in Health Technology, aiming to make the world healthier and more sustainable through innovation. Via its “Healthy People, Sustainable Planet” program, Philips is driving a broad agenda of societal and ecological development goals, with a strong focus on UN Sustainable Development Goals SDG3 (increasing the world’s health and well-being) and SDG12 (responsible consumption and production). In moving towards a Circular Economy, Philips’ aim is, by 2020, to reach 15% of its total revenue from circular propositions and to take back and repurpose all the large medical systems that its customers are prepared to return to it. Harald’s work on the Circular Economy program is focused on realizing the corporate ambitions, unlocking business value and innovation potential, with active involvement and engagement of Philips’ employees. In this talk Harald will describe the journey, including successes and challenges along the way.

Dave Lavery

Program Executive for Solar System Exploration

  • Gamechanging Innovation and New Business Models
  • AI, Internet of Things & Emerging Technologies

Breakthrough Innovation Culture at NASA – and Lessons Learned from Building the Mars Rover

Dave Lavery will present NASA’s approach to innovation, uniquely tailored to breakthrough innovation. He will explain how creating new things has led the organization to develop a mindset and culture of ambitious innovation and a willingness to take risks and fail on the path to pushing technology boundaries. He will also detail how the organization builds teams with the right mindset and plans for large variances in timelines and budgets. Student competitions have supported innovation efforts, become a training ground for project managers, and led to the adoption of 6-week increments for many projects. Dave will also discuss how NASA has switched from project handovers to a new model where the tech creator is involved throughout the development process, and how the world of new technology development interacts with the production-like process of launching a rocket. Dave will also touch on lessons learned from the Mars rover project he is heading.

Malin Nordin

Head of Circular Business Development, Inter IKEA Group

  • 2021-FALL Innovation
  • Innovation for Sustainability and Circular Economy

Creating Circular Business Models, Transforming the Organization, and Engaging in the Ecosystem

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Robert Lowe

Head of Value Creation

Working with Startups to Create the Future of Play

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Lene Hviid

Global Manager Shell Research Connect & GameChanger

  • Disruptive Innovation, New Business Models & Lean Startup

Changes and Lessons Learned from the Many Years of Existence of Shell Gamechanger – and Looking to the Future

Lene Hviid will reflect back on how Shell GameChanger has evolved and on why certain adaptations were made along the way – and she will also look into the future at how GameChanger is evolving and what role it is playing in the ecosystems:

  • How Shell GameChanger evolved since its inception in 1996
  • Timeline of how GameChanger evolved over the years
  • Drilling down into examples of how GameChanger changed direction, also in response to the environment
  • Key inflection points and the reasons and lessons learned behind decisions made to adapt the organization (e.g. deciding on dilemmas such as whether to leverage only external startups or also internal ones)
  • The future of GameChanger – and becoming an active part of the ecosystem
  • Examples of how GameChanger makes use of the ecosystem and plays a role in the ecosystem

Andreas Leinfelder

Vice President Business Development

  • Customer Centric Innovation and Design Thinking

Transforming a Large Division with Design Thinking Principles: Changing the Culture and Organizational Design

Bosch Power Tools, a 5 bn Euro division of Bosch, has transformed itself, the organization and its innovation culture using design thinking (DT) as the driver – coupled with agile principles and internal open innovation campaigns. Andreas Leinfelder will tell the story of this transformational journey:

  • Implementation of Design Thinking across the entire organization
  • Creating a network thinking mindset in the whole division
  • Breaking up the functional silos and instituting cross-functional teams in their place
  • Reducing the number of hierarchy levels and bringing P&L responsibility down to the people who work on projects
  • Using agile transformation principles alongside DT transformation and establishing new roles for managers and team members
  • Moving away from the not-invented-here syndrome to having cross-functional teams and idea campaigns where people build on each other’s ideas
  • Creating new ideas with internal open innovation campaigns (e.g. running massive idea campaigns with more than 150,000 participants)

Hansjörg Reick

Associate Director Open Innovation Europe

  • Track Talk
  • Agile Organization, Culture & Leadership for Innovation

The Why Behind Lean & Agile: Insights from Psychology and Human Behavior Research

Innovation programs and organizations applying Lean and Agile principles and methods create faster and better innovation value and drive higher motivation and ownership of individuals and teams. Psychology and human behavior research underlines the foundational principles and provides valuable insights for a successful transformation of teams and entire organizations.

Thorsten Mueller

Head of Global Product Group Building and Home Automation Solutions

  • Gamechanging Innovation and New Business Models
  • Digital Innovation and Organizational Transformation

The Digital Transformer’s Dilemma – How to Energize the Core Business while Building Disruptive Products and Services

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Amit Joshi

Professor of AI, Analytics and Marketing Strategy

  • AI, Internet of Things & Emerging Technologies
  • Digital Innovation and Business Transformation

Data as an Asset: Three Zones of Value – and How to Move Between Them

Amit Joshi will talk about the value of data and will explain the three different zones organizations can be in regarding the relationship between data-generated value and incurred costs. After introducing the three zones, Amit will explain the pitfalls of the initial and the mature zone. He will also detail the drivers and liabilities of different zones, as well as how organizations can move between them to remain at the sweet spot where the value gained is higher than the cost.

The value of data across three zones:

  • Zone one: the costs of setting up infrastructure, compliance, etc. outweigh value gained
  • Zone two: the sweet spot – value created exceeds the cost incurred
  • Zone three: The cost of outdated and no longer unique data exceeds value added
  • Drivers and liabilities for different zones – and how to move from one zone to another
  • Digital Marketing, Martech & Multichannel
  • Digital Innovation and Business Transformation

Ethical Boundaries in Leveraging Machine Learning for Marketing – Making Tradeoffs and Minding the Slippery Slope of Data Use

Machine learning can help marketers make forecasts and assess innovation adoption. Amit Joshi will lead a lab on the ethics of data gathering and use – and resulting tradeoffs. He will start the lab off with a short introduction to the slippery slope in crossing the ethical boundaries to making predictions more accurate, followed by a hands-on group simulation exercise and discussion. The lab participants will learn and discuss the following:

• How data can lead to a slippery slope, crossing ethical lines, albeit not legal ones

• Making a projection on earnings, in the form of a simulation exercise, and determine the accuracy of data needed at each stage

• Discuss the issues and ethical boundaries from the exercise, and resulting tradeoffs

Michael Y Lee

Assistant Professor of Organisational Behaviour

  • Future of Work, Agile HR, HR Tech & People Analytics
  • Organizational Development & the Role of HR
  • Agile Organization, Culture & Leadership for Innovation

Collaborative Leadership and Psychological Safety: Building a Culture that Supports Creativity and Innovation

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Karolin Frankenberger

  • Gamechanging Innovation and New Business Models
  • Digital Innovation and Organizational Transformation

The Digital Transformer’s Dilemma – How to Energize the Core Business while Building Disruptive Products and Services

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Ken Webster

Sr. Lecturer, Centre for Circular Economy. Director of the IS4CE

  • Gamechanging Innovation and New Business Models
  • Innovation for Sustainability and Circular Economy

A Circular Economy: Realizing Economic Opportunity Through Innovation and Addressing the Shift From Products to Services

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Chris Brauer

Director of Innovation, Institute of Management Studies

  • Future of Work, Agile HR, HR Tech & People Analytics

5 Things You Need to Do Now to Augment Your Human Workforce with Automation

Augmented businesses perform better than their counterparts on multiple levels – including business, finance and employee engagement. By freeing people from the repetitive and mundane tasks, but also by enabling human-machine collaboration, augmented businesses further enhance innovation and creativity. This lab offers a framework for organizations to augment their workforce through optimizing work for people and machines, and encouraging collaboration between people and machines. Dr. Chris Brauer will start off the lab with a foundational presentation followed by group discussions, based on his making-work-human framework. Lab participants will:

  • Get to know the five main challenges in augmenting work, and learn how organizations can tackle these to develop augmented services, data, and culture
  • Work in groups to assess a real job description filtering the role’s tasks using the making-work-human framework in order to redefine the job for the purpose of increasing creativity and innovation via human-machine collaboration
  • AI, Internet of Things & Emerging Technologies

Accelerating Competitive Advantages with AI: From Experimental to Advanced Use of Artificial Intelligence

Against a backdrop of fluctuating growth forecasts, ongoing political and economic uncertainty and ever more rapid digital transformation programmes, Dr. Chris Brauer reveals AI-led digital transformation increasingly holds the key to gaining and retaining a competitive edge – for individual organisations and within and across industry sectors and markets. This heightened performance includes forging ahead on vital areas like productivity and business outcomes as well as on more culturally-led (but no less important) aspects such as fostering an ethos of active participation and continuous learning among employees, and establishing clear usage principles to ensure the technology’s benefits are experienced in their entirety, without bias and promoting inclusively. Dr. Chris Brauer will start off the lab sharing the results of his data-driven benchmarking study of best practices for scaling AI investments and securing competitive edge in over 4,000 organisations followed by group discussions and the opportunity for participants to rapidly benchmark themselves in the key dimensions of AI-driven competitive advantages and explore the differences and success factors in different strategic approaches and experiences of AI.

Carsten Linz

Distinguished Fellow ESMT and Member of Expert Network WEF

  • Innovation Lab
  • Gamechanging Innovation and New Business Models
  • Digital Innovation and Organizational Transformation

Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?

It is a critical time for most incumbent organizations: their existing business models are failing, and they struggle to adapt to the fast-paced technological change. Corporations need to fight back as they have a big unfair advantage with their deep domain expertise, large customer base, strong brands and vast intellectual property.

This lab offers inspiration and a proven blueprint to upgrade business models and get it fit for the digital economy. It kicks-off with a 20 min foundational presentation and is followed by break-outs with groups of 6-8 participants. The format is based on Carsten Linz’s best-selling book ‘Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World’, which is considered a standard reference in business model and transformation literature. Join the movement to innovate for the future instead of digitizing the past!

Lab participants will:

  • Get to know a highly effective strategic framework and learn through numerous case studies the patterns of successful business model and digital transformations and what separates the winners from the losers.
  • Work in groups on own innovation-led transformation challenges and develop a (first) transformation path for one of the participants real-world cases with the help of the Business Transformation Board.
  • Explore how project, team and organization leaders need to rethink leadership to pioneer the fourth industrial revolution. Learn how to apply the next-practice capabilities of NewLeadership and get your firm’s executive team on board.

Ian Machan

Senior Industrial Fellow

  • Innovation Lab
  • Gamechanging Innovation and New Business Models
  • Digital Innovation and Organizational Transformation

How Product Manufacturers Can Develop Advanced Service Offers

Presentation: Based on the research and practical experience of The Advanced Services Group at Aston Business School, Ian Machan will present frameworks and tools to help manufacturing companies develop their own advanced services:

  • How competing through services leads to alternative services goals
  • The services staircase of basic, intermediate and advanced services – examples and its relation to digital technology
  • Four elements of the business model related to servitizing a manufacturer
  • Transformation roadmap with four key phases and four moving forces
  • Organizational challenges of moving to advanced services and the issue of integrated or separate business units Group

Exercise: Snakes and ladders service transformation game is an interactive group exercise that shares previous experiences in moving into advanced services. Using a snakes and ladder game format, the players are challenged to explore how the typical experiences of others would impact on their own company and their own potential to move into advanced services. It offers a tool to engage with others back in the home organization and jointly anticipate risks.

George Yip

Emer. Prof. (Imp. College), Distinguished Visiting Professor (Northeastern)

  • Innovation in China and Globalization of R&D

The Rise of Innovation in China and Implications for Non-Chinese Companies

While China has long had a reputation for imitation, Chinese companies are now starting to innovate. Well known Chinese innovators include Alibaba, Haier, Huawei and Tencent, but there are also thousands of smaller Chinese innovators, as yet unknown to the world.

This Lab will begin with a presentation on:

  • Characteristics of China’s environment that foster innovation, both on the supply
    and the demand side.
  • The specific nature of Chinese companies’ approach to innovation and the factors driving their foreign expansion.
  • An insiders’ view of China’s under-the-radar, globally competitive innovators
  • How non-Chinese companies can participate in the Chinese national innovation system, not only for China but also for the world.

The Discussion portion of the Lab will focus on (1) identifying the threats to your company from Chinese innovation, and (2) how your company can innovate in China for both China and the world.

Ammon Salter

Professor of Innovation and REF Director

  • Talent Acquisition & Management

Developing Your Technologists: Adapting Incentives, Career Tracks, and HR Approaches to Harness the Talents of R&D Staff

  • Gamechanging Innovation and New Business Models
  • Agile Organization, Culture & Leadership for Innovation

Mobilizing Underground Innovation: Leveraging and Aligning R&D Skunk Work

More to be announced

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More to be announced

SPRING 2022  Copenhagen, 10-12 May

3 Summits • 1 Ticket

VIRTUAL 2021  On-Demand

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