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Labs

Immersive sessions with short presentations and group discussions / exercises facilitated by professors and corporate experts

  • Five Key Digital Transformation Themes – Assessing and Impacting Digital Transformation at Your Organization

    facilitator: Sam Dickinson
    Google

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    Sam Dickinson
    Google

    Five Key Digital Transformation Themes – Assessing and Impacting Digital Transformation at Your Organization

    ABSTRACT & BIO
  • Competing on Information – Leveraging Information as a Competitive Asset and Revenue Source

    facilitator: Jeffrey Sampler
    CEIBS

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    Jeffrey Sampler
    China Europe International Business School (CEIBS)

    Competing on Information – Leveraging Information as a Competitive Asset and Revenue Source

    ABSTRACT & BIO
  • Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?

    facilitator: Carsten Linz
    BASF

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    Carsten Linz
    ESMT Berlin

    Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?

    ABSTRACT & BIO
  • How to Create and Define Social Media Strategy

    facilitator: Clive Roach
    Signify

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    Clive Roach
    Signify

    How to Create and Define Social Media Strategy

    ABSTRACT & BIO
  • Ethical Boundaries in Leveraging Machine Learning for Marketing – Making Tradeoffs and Minding the Slippery Slope of Data Use

    facilitator: Amit Joshi
    IMD

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    Amit Joshi
    IMD

    Ethical Boundaries in Leveraging Machine Learning for Marketing – Making Tradeoffs and Minding the Slippery Slope of Data Use

    ABSTRACT & BIO
  • Brand & Reputation: Learning the Ten Rules of Crisis Management

    facilitator: Nicola Kleyn
    Rotterdam School of Management

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    Nicola Kleyn
    Rotterdam School of Management

    Brand & Reputation: Learning the Ten Rules of Crisis Management

    ABSTRACT & BIO
  • More labs to be announced

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    More labs to be announced

    ABSTRACT & BIO
  • More labs to be announced

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    More labs to be announced

    ABSTRACT & BIO
  • Competing on Information – Leveraging Information as a Competitive Asset and Revenue Source

    facilitator: Jeffrey Sampler
    CEIBS

    MORE
    Jeffrey Sampler
    China Europe International Business School (CEIBS)

    Competing on Information – Leveraging Information as a Competitive Asset and Revenue Source

    ABSTRACT & BIO
  • Leveraging Digital Business Modelling with the Digital Canvas

    facilitator: Jannis Sutor
    Volkswagen Group

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    Jannis Sutor
    Volkswagen Group

    Leveraging Digital Business Modelling with the Digital Canvas

    ABSTRACT & BIO
  • Become Counter-Conventional: How the Six Break-The-Rules Mindsets of Entrepreneurs Can Help You Change Your Company and Change the World

    facilitator: John Mullins
    LBS

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    John Mullins
    London Business School

    Become Counter-Conventional: How the Six Break-The-Rules Mindsets of Entrepreneurs Can Help You Change Your Company and Change the World

    ABSTRACT & BIO
  • Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?

    facilitator: Carsten Linz
    BASF

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    Carsten Linz
    ESMT Berlin

    Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?

    ABSTRACT & BIO
  • The Rise of Innovation in China and Implications for Non-Chinese Companies

    facilitator: George Yip
    Imperial College / Nortwestern Univ.

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    George Yip
    Imperial College Business School

    The Rise of Innovation in China and Implications for Non-Chinese Companies

    ABSTRACT & BIO
  • 5 Things You Need to Do Now to Augment Your Human Workforce with Automation

    facilitator: Chris Brauer
    Goldsmiths University of London

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    Chris Brauer
    Goldsmith

    5 Things You Need to Do Now to Augment Your Human Workforce with Automation

    ABSTRACT & BIO
  • Leveraging Communication to Drive Transformation at Each Stage of the Change Curve

    facilitator: Danielle Jones-Hunte
    BP

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    Danielle Jones-Hunte
    BP

    Leveraging Communication to Drive Transformation at Each Stage of the Change Curve

    ABSTRACT & BIO
  • Building a High Potential Pool for Executive Hiring – Approaches and Criteria

    facilitator: Roopesh Panchasra
    Uber

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    Roopesh Panchasra
    Uber

    Building a High Potential Pool for Executive Hiring – Approaches and Criteria

    ABSTRACT & BIO
  • How You Relaunch Your Performance Appraisal System to Be More Effective within an Agile Working Environment: Better Do Not Replace an Existing Tool with Another Tool – It Won’t Help!

    facilitator: Armin Torst
    HFU

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    Armin Trost
    Hochschule Furtwangen University

    How You Relaunch Your Performance Appraisal System to Be More Effective within an Agile Working Environment: Better Do Not Replace an Existing Tool with Another Tool – It Won’t Help!

    ABSTRACT & BIO
  • 5 Things You Need to Do Now to Augment Your Human Workforce with Automation

    facilitator: Chris Brauer
    Goldsmiths University of London

    MORE
    Chris Brauer
    Goldsmith

    5 Things You Need to Do Now to Augment Your Human Workforce with Automation

    ABSTRACT & BIO

VIRTUAL 2022  Online, 8-10 March

FALL 2022  Copenhagen, 15-17 November

Coming soon...

SPRING 2022  Copenhagen, 10-12 May

3 Summits • 1 Ticket

VIRTUAL  On-Demand

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Thank you for your interest in the Marketing Innovation Roundtable Summit. Please fill in this form to request the detailed program.

The Summit is open exclusively to attendees from large firms, hence the program will be sent only to individuals within such companies.

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