Labs
Labs
Immersive sessions with short presentations and group discussions / exercises facilitated by professors and corporate experts
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The Ten Rules of Managing a Brand & Reputation Crisis
facilitator: Nicola Kleyn
Rotterdam School of Management
MORE Nicola KleynRotterdam School of ManagementThe Ten Rules of Managing a Brand & Reputation Crisis
ABSTRACT & BIO -
How Product Manufacturers Can Develop Advanced Service Offers
facilitator: Ian Machan
Aston Business School
MORE Ian MachanAston Business SchoolHow Product Manufacturers Can Develop Advanced Service Offers
ABSTRACT & BIO -
Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?
facilitator: Carsten Linz
BASF
MORE Carsten LinzESMT BerlinGaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?
ABSTRACT & BIO
-
The Ten Rules of Managing a Brand & Reputation Crisis
facilitator: Nicola Kleyn
Rotterdam School of Management
MORE Nicola KleynRotterdam School of ManagementThe Ten Rules of Managing a Brand & Reputation Crisis
ABSTRACT & BIO
-
How Product Manufacturers Can Develop Advanced Service Offers
facilitator: Ian Machan
Aston Business School
MORE Ian MachanAston Business SchoolHow Product Manufacturers Can Develop Advanced Service Offers
ABSTRACT & BIO -
Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?
facilitator: Carsten Linz
BASF
MORE Carsten LinzESMT BerlinGaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?
ABSTRACT & BIO
The Ten Rules of Managing a Brand & Reputation Crisis
Nicola Kleyn will lead a lab on managing a brand crisis. She will start the lab off with a presentation explaining the ten rules for managing a crisis. This will be followed by a group discussion session.
The lab participants will learn and discuss the following:
- Learn the ten rules of crisis management
- Discuss and evaluate recent examples of crisis management along the 10 dimensions of the rules
- Identify and discuss in groups examples of crisis management where rules have been broken
- Do a mock interview in pairs responding to a specific crisis
- Brand Strategy & Purpose
- Marketing Lab
Ian Machan
Senior Industrial Fellow
Aston Business School
Ian Machan’s expertise, developed throughout his 40 years working with manufacturing businesses, are in supply chain, strategy and continuous improvement. Executive roles, both permanent and interim in the healthcare sector, followed an engineering and production career in traditional manufacturing and fast moving food consumer goods.
An experienced university industrial fellow, for the Advanced Services Group, Ian now leads their advisory services, including organisational development workshops, executive education and commissioned projects. He has worked extensively with several multi-billion dollar businesses in their transformation journey towards a servitized value offering.
How Product Manufacturers Can Develop Advanced Service Offers
Presentation: Based on the research and practical experience of The Advanced Services Group at Aston Business School, Ian Machan will present frameworks and tools to help manufacturing companies develop their own advanced services:
- How competing through services leads to alternative services goals
- The services staircase of basic, intermediate and advanced services – examples and its relation to digital technology
- Four elements of the business model related to servitizing a manufacturer
- Transformation roadmap with four key phases and four moving forces
- Organizational challenges of moving to advanced services and the issue of integrated or separate business units Group
Exercise: Snakes and ladders service transformation game is an interactive group exercise that shares previous experiences in moving into advanced services. Using a snakes and ladder game format, the players are challenged to explore how the typical experiences of others would impact on their own company and their own potential to move into advanced services. It offers a tool to engage with others back in the home organization and jointly anticipate risks.
- Marketing Lab
- Innovation Lab
- Gamechanging Innovation and New Business Models
- Digital Innovation and Organizational Transformation
Carsten Linz
Distinguished Fellow, New Leadership & Intelligent Organization
ESMT Berlin
Top 100 Digital Influencer, Author Radical Business Model Transformation, Global Head Center for Digital Leadership. Carsten Linz is an entrepreneurial leader with more than twenty years of business experience and a proven track record for driving innovation, growth, and transformation.
He serves as digital advisory board member, advises CEOs of fast-growing companies, is an active business angel and member of the investment committee of Europe’s largest seed stage fund. He successfully built-up several €100 mio. businesses and led company-wide transformation programs affecting more than 60.000 employees. He is a sought-after keynote speaker (listed at London Speaker Bureau) and panelist at conferences around the world.
As adjunct faculty member, he teaches in Executive Programs at Mannheim Business School, University of St. Gallen and Stanford Graduate School. He published several books including his recent best-seller “Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World” (Top-Business Book 2017, Translations: Chinese, Russian, Vietnamese, Hungarian). His articles appeared in renowned journals such as Forbes, Harvard Business Review/Manager, ZDNet, CIO Magazine, Computerwoche, Frankfurter Allgemeine Zeitung, D!gitalist Magazine.
As Business Development Officer at SAP SE he repeatedly leads the build-up and scale-out of new businesses. In his role as Global Head of the Center for Digital Leadership, he drives SAP’s own digital transformation and acts as advisor to other CEOs, Chief Digital Officers, and CIOs by showcasing next-generation digital innovation and transformation approaches.
Dr. Linz holds a PhD in Innovation Management from University of Bern/Switzerland (“summa cum laude”) and a Diploma degree in Economic Engineering from Karlsruhe Institute of Technology (“with honors”). He studied System Dynamics and Entrepreneurship at MIT Sloan School of Management, Leading Change and Organizational Renewal at Harvard Business School, and Corporate Strategy at INSEAD Fontainebleau.
He was named “Top-100 Digital Influencer”, awarded as “Innovation Landmark” by the German President, honored with the coveted “Award of Excellence” from the Global Institute of Logistics and ranked as “Leader” in the Gartner Magic Quadrant. He is an advisory member of the World Economic Forum’s “Digital Enterprise” and “Digital Platforms and Digital Ecosystems” projects.
He supports Social Entrepreneurs as Advisory Board Member of Social Impact, Berlin.
He is married, has one daughter, and lives in Frankfurt/Main.
Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?
It is a critical time for most incumbent organizations: their existing business models are failing, and they struggle to adapt to the fast-paced technological change. Corporations need to fight back as they have a big unfair advantage with their deep domain expertise, large customer base, strong brands and vast intellectual property.
This lab offers inspiration and a proven blueprint to upgrade business models and get it fit for the digital economy. It kicks-off with a 20 min foundational presentation and is followed by break-outs with groups of 6-8 participants. The format is based on Carsten Linz’s best-selling book ‘Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World’, which is considered a standard reference in business model and transformation literature. Join the movement to innovate for the future instead of digitizing the past!
Lab participants will:
- Get to know a highly effective strategic framework and learn through numerous case studies the patterns of successful business model and digital transformations and what separates the winners from the losers.
- Work in groups on own innovation-led transformation challenges and develop a (first) transformation path for one of the participants real-world cases with the help of the Business Transformation Board.
- Explore how project, team and organization leaders need to rethink leadership to pioneer the fourth industrial revolution. Learn how to apply the next-practice capabilities of NewLeadership and get your firm’s executive team on board.
- Marketing Lab
- Innovation Lab
- Gamechanging Innovation and New Business Models
- Digital Innovation and Organizational Transformation
The Ten Rules of Managing a Brand & Reputation Crisis
Nicola Kleyn will lead a lab on managing a brand crisis. She will start the lab off with a presentation explaining the ten rules for managing a crisis. This will be followed by a group discussion session.
The lab participants will learn and discuss the following:
- Learn the ten rules of crisis management
- Discuss and evaluate recent examples of crisis management along the 10 dimensions of the rules
- Identify and discuss in groups examples of crisis management where rules have been broken
- Do a mock interview in pairs responding to a specific crisis
- Brand Strategy & Purpose
- Marketing Lab
Ian Machan
Senior Industrial Fellow
Aston Business School
Ian Machan’s expertise, developed throughout his 40 years working with manufacturing businesses, are in supply chain, strategy and continuous improvement. Executive roles, both permanent and interim in the healthcare sector, followed an engineering and production career in traditional manufacturing and fast moving food consumer goods.
An experienced university industrial fellow, for the Advanced Services Group, Ian now leads their advisory services, including organisational development workshops, executive education and commissioned projects. He has worked extensively with several multi-billion dollar businesses in their transformation journey towards a servitized value offering.
How Product Manufacturers Can Develop Advanced Service Offers
Presentation: Based on the research and practical experience of The Advanced Services Group at Aston Business School, Ian Machan will present frameworks and tools to help manufacturing companies develop their own advanced services:
- How competing through services leads to alternative services goals
- The services staircase of basic, intermediate and advanced services – examples and its relation to digital technology
- Four elements of the business model related to servitizing a manufacturer
- Transformation roadmap with four key phases and four moving forces
- Organizational challenges of moving to advanced services and the issue of integrated or separate business units Group
Exercise: Snakes and ladders service transformation game is an interactive group exercise that shares previous experiences in moving into advanced services. Using a snakes and ladder game format, the players are challenged to explore how the typical experiences of others would impact on their own company and their own potential to move into advanced services. It offers a tool to engage with others back in the home organization and jointly anticipate risks.
- Marketing Lab
- Innovation Lab
- Gamechanging Innovation and New Business Models
- Digital Innovation and Organizational Transformation
Carsten Linz
Distinguished Fellow, New Leadership & Intelligent Organization
ESMT Berlin
Top 100 Digital Influencer, Author Radical Business Model Transformation, Global Head Center for Digital Leadership. Carsten Linz is an entrepreneurial leader with more than twenty years of business experience and a proven track record for driving innovation, growth, and transformation.
He serves as digital advisory board member, advises CEOs of fast-growing companies, is an active business angel and member of the investment committee of Europe’s largest seed stage fund. He successfully built-up several €100 mio. businesses and led company-wide transformation programs affecting more than 60.000 employees. He is a sought-after keynote speaker (listed at London Speaker Bureau) and panelist at conferences around the world.
As adjunct faculty member, he teaches in Executive Programs at Mannheim Business School, University of St. Gallen and Stanford Graduate School. He published several books including his recent best-seller “Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World” (Top-Business Book 2017, Translations: Chinese, Russian, Vietnamese, Hungarian). His articles appeared in renowned journals such as Forbes, Harvard Business Review/Manager, ZDNet, CIO Magazine, Computerwoche, Frankfurter Allgemeine Zeitung, D!gitalist Magazine.
As Business Development Officer at SAP SE he repeatedly leads the build-up and scale-out of new businesses. In his role as Global Head of the Center for Digital Leadership, he drives SAP’s own digital transformation and acts as advisor to other CEOs, Chief Digital Officers, and CIOs by showcasing next-generation digital innovation and transformation approaches.
Dr. Linz holds a PhD in Innovation Management from University of Bern/Switzerland (“summa cum laude”) and a Diploma degree in Economic Engineering from Karlsruhe Institute of Technology (“with honors”). He studied System Dynamics and Entrepreneurship at MIT Sloan School of Management, Leading Change and Organizational Renewal at Harvard Business School, and Corporate Strategy at INSEAD Fontainebleau.
He was named “Top-100 Digital Influencer”, awarded as “Innovation Landmark” by the German President, honored with the coveted “Award of Excellence” from the Global Institute of Logistics and ranked as “Leader” in the Gartner Magic Quadrant. He is an advisory member of the World Economic Forum’s “Digital Enterprise” and “Digital Platforms and Digital Ecosystems” projects.
He supports Social Entrepreneurs as Advisory Board Member of Social Impact, Berlin.
He is married, has one daughter, and lives in Frankfurt/Main.
Gaining the Competitive Edge in a Disruptive World: How to Craft & Lead a Radical Business Transformation?
It is a critical time for most incumbent organizations: their existing business models are failing, and they struggle to adapt to the fast-paced technological change. Corporations need to fight back as they have a big unfair advantage with their deep domain expertise, large customer base, strong brands and vast intellectual property.
This lab offers inspiration and a proven blueprint to upgrade business models and get it fit for the digital economy. It kicks-off with a 20 min foundational presentation and is followed by break-outs with groups of 6-8 participants. The format is based on Carsten Linz’s best-selling book ‘Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World’, which is considered a standard reference in business model and transformation literature. Join the movement to innovate for the future instead of digitizing the past!
Lab participants will:
- Get to know a highly effective strategic framework and learn through numerous case studies the patterns of successful business model and digital transformations and what separates the winners from the losers.
- Work in groups on own innovation-led transformation challenges and develop a (first) transformation path for one of the participants real-world cases with the help of the Business Transformation Board.
- Explore how project, team and organization leaders need to rethink leadership to pioneer the fourth industrial revolution. Learn how to apply the next-practice capabilities of NewLeadership and get your firm’s executive team on board.
- Marketing Lab
- Innovation Lab
- Gamechanging Innovation and New Business Models
- Digital Innovation and Organizational Transformation