Mauro Porcini is PepsiCo's first ever Chief Design Officer. He joined the food & beverage corporation in 2012 and in said role he is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker, 7Up, Mirinda, amongst many others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, fashion and art collaborations, retail activation, architecture, and digital media. He leads teams based in New York City, Purchase, Dallas, Chicago, Los Angeles, Orlando, Miami, London, Dublin, Moscow, Il Cairo, New Delhi, Shanghai, Bangkok, Mexico City, Sao Paulo and Cape Town.
Mauro Porcini will talk about how to design and create an organizational culture that enables a human-centric approach to innovation. He draws on his experience from PepsiCo and 3M to share how to overcome resistance to change, bridge silos, and connect communities with a common language, approach, and focus.
- How to build a new culture with new ways of working and new capabilities in order to change the innovation playbook, make it holistic, and place the focus on people
- What’s the right mindset of the innovator in this new global and tech-driven society? How to find them? How to inspire, mentor and grow them?
- Five stages of changing culture: denial, inner rejection, occasional leap of faith, quest of confidence, and holistic awareness
- How to address the hidden rejection and identify people who genuinely support the culture change – ensuring people demonstrate commitment to the effort
- Connecting co-conspirators to low hanging fruits to get the critical mass of proof points needed to scale change
- From startup mode to integration and scaling – creating 15 design centers in every region of the world and integrating design with R&D and marketing
- Culture & Leadership for Innovation & Agility
- Design Thinking, Customer Centricity & Front End
- Keynote