Virtual Tours
Discover selected innovation spaces from all over the world – and learn from the people leading them
VIRTUAL TOUR HOST

Stuart Askew
Senior Director Home Care & Open Innovation
P&G
Stuart is currently a Senior Director at Procter & Gamble leading Open Innovation in the Fabric & Home Care business unit. He has more than 26 years experience working and leading R&D and multifunctional teams innovating for the FMCG business. He has worked across brands, product platforms and geographical regions delivering disruptive, transformative and commercial innovation to consumer & professional markets. He has lived and worked in the UK, Belgium, USA and China and is experienced and passionate about front end innovation and using open innovation and lean start up principles to explore new innovation areas with start ups & scale ups in the consumer goods arena. He has a particular focus on Safe and Sustainable, Digital, Hygiene domains & new trends and currently runs an innovation incubator, InQbet Campus, at P&G’s Brussels Campus.
P&G InQbet Campus
Discover the InQbet Campus, a unique open innovation space created by P&G at its Brussels premises. The campus is designed to connect different players and boost innovation in key areas such as sustainability, digital and industry 4.0. Lean innovation capabilities are at the core of the InQbet Campus, which comprises:
- the Consumer Lounge, to co-ideate with customers
- the Prototyping Center, to develop new ideas
- the Pilot Plant, to scale up ideas
- the Sensory Lab, to measure and model human perceptions and connect them with product development
Moreover the campus includes offices and event spaces, created in collaboration with Workhero, to allow P&G and the InQbet partners to work closely together and connect globally online for startup pitches, tech talks and more.
- Virtual Tour
- Virtual Tour
VIRTUAL TOUR HOST

Jessica Voss
Program Director Innovation Center
DHL
Jessica Voss has 20+ years of experience in international innovation and strategy. She leads the customer-centric innovation activities such as workshops, conferences, webinars etc. at the DHL Innovation Center near Bonn, Germany. Being part of DHL’s cross-divisional unit Customer Solutions & Innovation (CSI), she is passionate about connecting with customers across various industry sectors, business partners, and key corporate stakeholders of Deutsche Post DHL group to shape a collaborative innovation agenda. Prior to her current role, Jessica has held various positions in Innovation Management, Strategy and Business Development. Jessica’s career began as a Management Consultant at McKinsey & Company. She holds a PhD in Organic Chemistry from the University of Cologne.
DHL Innovation Center
As a thought leader in the logistics industry, DHL structurally invests in trend research and solution development. To enable collaboration, the company brings together customers, research and academic institutions, industry partners, and logistics experts within the DHL business divisions.. Experience the DHL Innovation Center and discover the latest trends and solutions in logistics, guided by the DHL experts from the Centers in Chicago, Cologne and Singapore.
- Virtual Tour
VIRTUAL TOUR HOST

Linda Elkins
Head of Gore Innovation Center
W.L. Gore & Associates
Linda serves as Head of the Gore Innovation Center in Silicon Valley, exploring how Gore's advanced materials can play a unique role in white space areas for Gore through strategic partnerships and new business development. In addition to her external facing role, Linda has collaboratively led teams to receive additional rounds of internal funding to validate concepts for new product opportunities as an internal startup founder.
Linda led the design and creation of the Gore Innovation Center in Silicon Valley, where she took the facility from its original concept to its execution, completion, and launch. In addition to creating an inspiring physical space to foster innovation, she established the operating model and key performance metrics; while also expanding areas of exploration, establishing partnerships with startups, and advancing relationships and idea generation across the Enterprise.
Prior to her time in innovation, Linda led new product development teams from ideation to commercial launch, drove technical project development and resourcing, and obtained two patents. Linda is currently getting an EMBA at The Wharton School and previously earned Master of Science degrees in both Biomedical and Mechanical Engineering from the University of Michigan and a Bachelor of Science degree in Biomedical Engineering from the University of Notre Dame.
Gore Innovation Center Silicon Valley
Innovative companies have the hunger, momentum and ideas necessary to disrupt their industries. What they may lack is the materials and material expertise to carry them out. That’s where Gore comes in.
The Gore Innovation Center team works with early to mid-stage startups, innovators, academia, corporations and customers. Our process helps innovators accelerate the discovery of new capabilities and paths to successful commercialization of advanced material technology. While we welcome ideas and engagement across the breadth of Gore’s markets, we have a specific focus in sustainability (e.g. SynBio, CCUS, building materials) and other emerging tech.
In addition to working with collaborators in our prototyping lab, the center also serves as a meeting space that brings together Silicon Valley’s thought leaders, innovators, academics, engineers and more to discuss today’s most pressing industry, product and technical challenges.
From ideation to creation, our Innovation Center provides an environment for meaningful partnerships: a place that not only sparks ideas but can bring them to life.
- Virtual Tour
VIRTUAL TOUR HOST

Stephen Wurth
Sr. Manager, Category Experience Design
Nestlé Purina
Stephen is a design and innovation leader fueled by helping organizations rediscover the human side of business. For over 16 years, he’s been pioneering human-centered design across Nestlé as a way to enable and accelerate innovation efforts that both drive external business results while shaping cultural ways of working. He currently leads Category Experience Design at Nestlé Purina North America including strategic direction over their U.S. HQ-based Retail Innovation Center (or RIC) in Saint Louis, Missouri. He holds 17 patents, has guest lectured at Stanford, Chicago’s IIT Institute of Design, 3 IDSA Conferences, and COCABiz, and his work has been a featured in several publications including Global Village, EQ Quarterly, WDCast, the St. Louis Business Journal and IDSA. He is a proud St. Louisan who enjoys simple things like ice cold beer and making things.
Nestlé Purina’s Retail Innovation Center
Nestlé Purina’s Retail Innovation Center (RIC) is a world class facility where we bring the pet owner experience to life, showcase proprietary insights and experiment with emerging retail technology to unearth new category growth opportunities. It’s an omnichannel learning lab that constantly evolves to reflect changing consumer needs and pet category dynamics. What’s truly revolutionary however, is Purina’s proprietary engagement model called “RICx.” We utilize immersive learning and co-creation methods with our retailer partners to define solutions with clear actions that drive new business opportunities.
- Virtual Tour
VIRTUAL TOUR HOST

Luc Dusart
Marketing Manager e-Mobility
Dow Consumer Solutions
Luc Dusart is a marketer at Dow, where he has worked since 1993. He has over 25 years of international business experience in the Chemical Industry.
Luc Dusart started his career in FMCG in Italy at Procter & Gamble as market analyst in the household care group. He then worked as Junior Product Manager in the Paint & Coating industry at Boero in Rome, Italy.
Luc joined Dow Corning in 1993 as market analyst in Packaging Innovation Team for 5 years. He then took the position of Global Marketing Manager for Release Coatings and Silicone PSA’s for 8 years. In 2008, Luc moved to the Business & Technology Incubator and led the marketing effort of multiple long-term R&D programs in the field of agroscience, energy storage, lubricants and hotmelt adhesives. Since 2020, Luc is the Global marketing manager for the Mobility & Transportation Electronics Market. He joined Dow in 2016 through the Dow Corning acquisition.
Luc earned his M.S. in Commercial Engineering from the University of Louvain in Belgium and the University Bocconi in Milan, Italy. He participated to a marketing management program at Insead, France.
Dow inspirationstudio
Dow has the aspiration to become one of the most customer-centric, innovative, sustainable and inclusive company in the world. With this in mind, the inspirationstudio has been designed in Seneffe, Belgium, at Dow Business and Technology Center, to collaborate and accelerate innovation. This amazing and flexible space has the ambition to showcase Dow’s unique innovation capabilities and provide an immersive co-creation environment. After 6 months of operation, the studio welcomed over 260 visitors from all over the world and generated 35 new customer-driven innovation projects. The studio turned virtual during the pandemic period
- Virtual Tour
VIRTUAL TOUR HOST

Michael Sillus
R&T Business Development Manager
Airbus
Lean & Design Thinker, Agile Believer, Digital Transformer
Airbus – Space for Innovation
Airbus is a leader in the Aerospace Industry. Our purpose defines why we exist: “We pioneer sustainable Aerospace for a safe and united world.” Innovation helps to deal with global challenges leveraging our assets to create impact. The Airbus Innovation Federation helps to focus on corporate innovation targets and provides the means to complete the innovation journey from idea to impact. Beside passionate creative people, a comprehensive set of methods and tools, space is a key element to succeed innovating.
- Virtual Tour
VIRTUAL TOUR HOST

Samuel West
Founder & Curator
Museum of Failure
Dr. Samuel West is a licensed psychologist and has a PhD in Organizational Psychology. His research focuses on creating climates for innovation by encouraging experimentation and exploration. In 2017 he founded the Museum of Failure showcasing over a 100 innovation failures from around the world. The aim of the museum is to stimulate productive discussions about the important role of failure for innovation and to increase organizational acceptance of failure. The touring exhibit has been to Sweden, Los Angeles, Toronto, and Shanghai and a permanent museum will soon open in Spain.
Museum of Failure
Museum of Failure is a collection of failed products and services from around the world. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation. Innovation and progress require an acceptance of failure. The museum aims to stimulate productive discussion about failure and inspire us to take meaningful risks.
The museum is curated by Dr. Samuel West, licensed psychologist, PhD in Organizational Psychology.
- Virtual Tour
VIRTUAL TOUR HOST

Tim Luan
Director
InnoWay
Tim is currently the Head of the Global Incubator at Innoway - the only State-owned incubator focusing on international startups [TBC], fostering innovation and entrepreneurship. Prior, he covered the role of Strategy Department Director at 36Kr incubator. He has been actively involved in the startup business since 2011 and he is one of the key-figures in bringing together startups and corporations, by working closely with - to name a few - Intel, Haier, Orange, Baidu. He studied and worked in Canada and Europe for 15 years and has been a mentor and a judge for several national and international startup competitions. He is currently focusing on assisting international startups interested in entering the Chinese market, leveraging his extensive national and international network.
InnoWay
Innoway, created by Beijing and Haidian District, is emerging into China’s No. 1 hi-tech landmark of startup culture and innovation. With strong governmental and international ties, additional to a prime location in Zhongguancun, Innoway acts as an innovation exchange platform between global and local Startups, corporations, institutions and Universities alike. InnoWay supports entrepreneurship and innovation exchange between China and different countries through collaboration with embassies, student exchanges, startup roadshows, bringing KOL and top speakers to global innovation summits. InnoWay support international startups to land in Beijing and the rest of China, helping to find the right investors, location and partners. Startups that InnoWay sees as high potentials and rising stars are also provided with soft landing and incubation services. InnoWay also supports international companies with visa, working space, recruitment, legal and financial support. Since June 2014, Innoway has incubated over 1,900 Startups, with more than 222 international ventures. 743 Startups successfully received investments, accounting for 9.104 Billion RMB.
- Virtual Tour