Virtual Tours
Discover selected innovation spaces from all over the world – and learn from the people leading them
Volvo CampX
Volvo Group drives prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase our customers’ uptime and productivity. We are committed to shaping the future landscape of sustainable transport and infrastructure solutions. Our headquarter is located in Gothenburg, Sweden.
CampX is our global innovation arena for technology and business transformation. At CampX, we work side by side with partners, including customers, start-ups, suppliers, academia and authorities to develop transport solutions that are safer, cleaner and more efficient.
- Virtual Tour
VIRTUAL TOUR HOST

Stuart Askew
Senior Director Home Care & Open Innovation
P&G
Stuart is currently a Senior Director at Procter & Gamble leading Open Innovation in the Fabric & Home Care business unit. He has more than 26 years experience working and leading R&D and multifunctional teams innovating for the FMCG business. He has worked across brands, product platforms and geographical regions delivering disruptive, transformative and commercial innovation to consumer & professional markets. He has lived and worked in the UK, Belgium, USA and China and is experienced and passionate about front end innovation and using open innovation and lean start up principles to explore new innovation areas with start ups & scale ups in the consumer goods arena. He has a particular focus on Safe and Sustainable, Digital, Hygiene domains & new trends and currently runs an innovation incubator, InQbet Campus, at P&G’s Brussels Campus.
P&G InQbet Campus
Discover the InQbet Campus, a unique open innovation space created by P&G at its Brussels premises. The campus is designed to connect different players and boost innovation in key areas such as sustainability, digital and industry 4.0. Lean innovation capabilities are at the core of the InQbet Campus, which comprises:
- the Consumer Lounge, to co-ideate with customers
- the Prototyping Center, to develop new ideas
- the Pilot Plant, to scale up ideas
- the Sensory Lab, to measure and model human perceptions and connect them with product development
Moreover the campus includes offices and event spaces, created in collaboration with Workhero, to allow P&G and the InQbet partners to work closely together and connect globally online for startup pitches, tech talks and more.
- Virtual Tour
- Virtual Tour
VIRTUAL TOUR HOST

Linda Elkins
Head of Gore Innovation Center
W.L. Gore & Associates
Linda serves as Head of the Gore Innovation Center in Silicon Valley, exploring how Gore's advanced materials can play a unique role in white space areas for Gore through strategic partnerships and new business development. In addition to her external facing role, Linda has collaboratively led teams to receive additional rounds of internal funding to validate concepts for new product opportunities as an internal startup founder.
Linda led the design and creation of the Gore Innovation Center in Silicon Valley, where she took the facility from its original concept to its execution, completion, and launch. In addition to creating an inspiring physical space to foster innovation, she established the operating model and key performance metrics; while also expanding areas of exploration, establishing partnerships with startups, and advancing relationships and idea generation across the Enterprise.
Prior to her time in innovation, Linda led new product development teams from ideation to commercial launch, drove technical project development and resourcing, and obtained two patents. Linda is currently getting an EMBA at The Wharton School and previously earned Master of Science degrees in both Biomedical and Mechanical Engineering from the University of Michigan and a Bachelor of Science degree in Biomedical Engineering from the University of Notre Dame.
Gore Innovation Center Silicon Valley
Innovative companies have the hunger, momentum and ideas necessary to disrupt their industries. What they may lack is the materials and material expertise to carry them out. That’s where Gore comes in.
The Gore Innovation Center team works with early to mid-stage startups, innovators, academia, corporations and customers. Our process helps innovators accelerate the discovery of new capabilities and paths to successful commercialization of advanced material technology. While we welcome ideas and engagement across the breadth of Gore’s markets, we have a specific focus in sustainability (e.g. SynBio, CCUS, building materials) and other emerging tech.
In addition to working with collaborators in our prototyping lab, the center also serves as a meeting space that brings together Silicon Valley’s thought leaders, innovators, academics, engineers and more to discuss today’s most pressing industry, product and technical challenges.
From ideation to creation, our Innovation Center provides an environment for meaningful partnerships: a place that not only sparks ideas but can bring them to life.
- Virtual Tour
VIRTUAL TOUR HOST

Samuel West
Founder & Curator
Museum of Failure
Dr. Samuel West is a licensed psychologist and has a PhD in Organizational Psychology. His research focuses on creating climates for innovation by encouraging experimentation and exploration. In 2017 he founded the Museum of Failure showcasing over a 100 innovation failures from around the world. The aim of the museum is to stimulate productive discussions about the important role of failure for innovation and to increase organizational acceptance of failure. The touring exhibit has been to Sweden, Los Angeles, Toronto, and Shanghai and a permanent museum will soon open in Spain.
The Museum of Failure – Latest Additions’ Première
Museum of Failure is a collection of failed products and services from around the world. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. Every item provides unique insight into the risky business of innovation. Innovation and progress require an acceptance of failure. The museum aims to stimulate productive discussion about failure and inspire us to take meaningful risks. The museum is curated by Dr. Samuel West, licensed psychologist, PhD in Organizational Psychology.
The Virtual Tour will feature an introduction about the Museum of Failure’s permanent exhibition in Helnsingborg as well as a first-time presentation of the latest additions to the museum’s collection.
- Virtual Tour