Hosted Workshops

Interactive corporate-only events hosted by leading global companies

Hosted workshops are designed to enable in-depth knowledge exchange and dialogue between attendees about challenges of their interest and how to develop and implement marketing and innovation strategies in their firms.

Each workshop is attended by 160-200 corporate executives and includes:


Insightful presentations by executive speakers and industry experts


Immersive roundtable discussions on selected topics


Informal networking breaks to build connections

Hosted Workshops

Member companies of the Marketing Innovation Roundtable® network will be able to select and join two kind of hosted workshops:

Events attended exclusively by corporate marketing professionals, focusing on marketing-specific topics

Events on design thinking, customer centricity, and digital, also attended by members of our unique community of corporate innovation executives

Upcoming Events


Culture of Agility, Customer Centricity & Transformation Co-Creating with Customers; Leveraging Customer Insights and Tech Foresight for Disruptive Ideas; Agile Transformation for Flexibility and Digital Innovation

Speakers:
SABIC, Amazon, BSH, Philips, IBM

Agenda Outline

SABICCollaborative Innovation: Partnering Across the Value Chain and Developing New Ecosystems
Speaker details

BSH GroupTaking a User-Centric Approach to Developing a New Product and Leveraging New Tools to Accelerate Cross-collaboration
Speaker details

Roundtable Discussion

Amazon Web ServicesThe Innovator's Mindset: Emotional Intelligence for Innovation
Speaker details

PhilipsCustomer-Centric Innovation: Leveraging a “Living Wall” to Capture Customer Experience and Drive a Culture of Collaboration
Speaker details

Roundtable Discussion

IBMDriving a Culture of Human-Centric Innovation: Taking an Agile Approach at Scale to Develop Digital Products and Services
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Customer Centricity: Infusing a User and Human Centric Mindset across the Organization – and Managing Skepticism • Leveraging Experience Design: from Common Vision to Making the Complex Simple • Generating UX Insights and a Unique Card Game to Develop Product Touchpoints • Using the ‘Living Wall’ to Identify Issues in Consumer Experience • The Role of Design: from Stakeholder Management to Creative Gatekeepers • Synchronizing Design Services with Development Processes

Agility & Transformation: Key Leadership Competences to Empowering and Building High Performing Agile Teams • Driving Business Transformation: Moving into a New Domain and Building Competences • Fostering Creative Team Culture – and Increasing Grit and Resilience • Driving New Ways of Working: Leveraging Program Office and Local Chapters to Support Business Units • Enhancing Emotional Intelligence for Leaders and Teams • Working Cross-Functionally: Breaking Silos and Using Collaborative Platforms

Customer Insight & Tech Foresight for Innovation Customer Centric Innovation; Defining Search Fields with Customer Insight & Tech Foresight – and Applying them to Innovation Portfolio Management

Agenda Outline


Previous Events


Culture of Intrapreneurship & Customer Orientation Propagating Design Thinking, Lean Startup, and a Customer Centric Mindset for Disruptive Innovation and Experimentation

Speakers:
Philips, P&G, IKEA, Siemens, STIHL, Linde

Agenda Outline

PhilipsLeveraging Design Thinking to Develop Meaningful and UX-Driven AI Solutions
Speaker details

Roundtable Discussion I

P&GDriving a Culture of Innovation and Consumer Centricity – and Leveraging Design Thinking, Lean, and Agile
Speaker details

IKEA | Philips | P&GPanel
Speaker details

SiemensIntrapreneurs Bootcamp: Developing Serial Intrapreneurs and a Culture of Intrapreneurship
Speaker details

Roundtable Discussion II

Linde EngineeringIntegrating User-Centricity in Development and Driving an Entrepreneurial Culture for Mass Innovation
Speaker details

STIHLLeveraging Design Thinking for Strategic and Customer-Centric Innovation
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Panel & Plenary Sharing


Abstract

Propagating Design Thinking, Lean Startup, and a Customer Centric Mindset for Disruptive Innovation and Experimentation • Bringing Multifunctional Teams Together for Consumer-Centric Innovation • Leveraging Storytelling to Understand Consumers’ Behaviors and Attitudes • Combining Lean Startup, Design Thinking, and Agile for Disruptive & Customer-Centric Innovation • Driving User-Centricity within It and Digital: And Converting Skeptics along the Way • Building Data Design Capability in a Tech-Driven Firm: Integrating Human Qualities in AI Solutions • Developing Meaningful Experiences around AI and Data • Key Elements for Development and User Adoption of Design-Centric AI Solutions at Scale • Applying a Consumer-Centric Approach Internally to Drive Innovation and Experimentation • Driving a Culture of Intrapreneurship: Building Creative Confidence in Multi-Disciplinary Teams • Encouraging Teams to Share Openly and Fail Frequently While Building Their Way to Success

Customer-Oriented Culture of Experimentation & Collaboration Transforming Culture for Innovation & User Centricity: Building Safety, Agility & Trust; Bursting Silos; Organizing around CX; Leveraging Customer Insights, Storytelling & Design Thinking

Speakers:
Samsung, P&G, Google, BP, Lloyds Bank, Rolls-Royce

Agenda Outline

Lloyds BankDoing Things Differently: Helping People through Change, Creating a Safe Environment, and Fostering a Culture of Experimentation and Customer Orientation
Speaker details

Roundtable Discussion I

GoogleCreating a Culture of Innovation and Experimentation – Mindset, Thinking Frameworks & Principles
Speaker details

SamsungTransforming for Compelling Customer Experience: Leveraging Consumer Insights to Effectuate Customer-Centric Culture
Speaker details

Roundtable Discussion II

P&GLeveraging Storytelling & Jobs-to-Be-Done to Create Irresistible Customer Experiences and Drive a Culture of Customer Centricity & Collaboration
Speaker details

Rolls-RoyceDriving A Culture of Digital, Collaboration and Customer Centricity
Speaker details

BPFostering a Culture of Experimentation and Customer-Centric Innovation
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Customer Centricity: Leveraging Customer Insights to Facilitate Cultural & Organizational Change • The ‘People-Places-Practice = Outcome’ Formula to Drive User Centricity • Getting Buy-in and Bringing People on the Journey Step-By-Step to Effectuate Change • The Three Key Elements to Driving a Customer-Centric Culture • Addressing Challenges from Culture and Silos to Corporate Tradition and Language • Defining and Reorganizing around Customer Experiences • Leveraging Storytelling and Jobs-To-Be-Done to Better Grasp Consumer Behaviors & Attitudes

Experimentation & Collaboration: Creating a Psychologically Safe Environment to Drive Learning and Experimentation • Fostering a Culture of Leadership and Mutual Trust Across the Organization • Enabling Legacy Teams to Become Comfortable with Failure • Supporting People to Work in Agile Ways and Leverage New Tools and Technologies • Driving Collaboration across All Levels: From Functions to Businesses to Departments • Building Collaborative Communities and Creating Multifunctional Teams

Culture & Leadership for Innovation & Customer Centricity Engendering Culture and Leadership for Customer Centric Innovation; Driving Culture Change & New Ways of Working; and Fostering Collaboration and Creativity for Remote Teams

Speakers:
HUGO BOSS, Philips, LEGO, Swarovski, Novo Nordisk, Expedia Group

Agenda Outline

HUGO BOSSManaging Strategy Execution: A Consumer-Centric Growth Culture to Foster Innovation
Speaker details

PhilipsInnovating for Customer Centricity: Avoiding Pitfalls and Embedding a Deep Sense of Customer Centricity
Speaker details

Roundtable Discussion I: Choice between: 1) Building Profitability into Value Propositions from the Concept Phase, facilitated by Philips speaker; 2) Topics of choice

The LEGO GroupThe Leadership Playground – Invigorating the Culture, Leading through Play and Fostering Focused, Brave, and Curious Behaviors
Speaker details

SwarovskiKey Learnings on Driving Culture Change & Transformation – And the Role of Leadership
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Roundtable Discussion II: Choice between: 1) Design Thinking Crash Course – Launching Design Thinking In Your Organization & Effectively Training Mindsets, exercise facilitated by Novo Nordisk speaker; 2) Topics of choice

Novo NordiskDesign Thinking Journey: Adapting the Method to Fit the Organization’s Culture & Needs – and Lessons Learned
Speaker details

Expedia GroupDesign-Driven Innovation
Speaker details

Panel & Plenary Sharing

Drinks on the Premises


Abstract

Building a Consumer-Centric Growth Culture to Foster Innovation • Innovating for Customer Centricity: From Need-Based Segmentation to Value Demonstration • Embedding a Deep Sense of Customer Centricity to Avoid Complex Low-Value Solutions • Leaders’ Role in Change Initiatives: From Playing an Active Part to Embracing the Effect • Driving Change in a Business Unit Based on Innovation Processes to Deliver Better Results Faster • Empowering People to Manage Innovation Portfolio in a Strict but Consistent Way • Driving the Iterative Approach to Innovation & Balancing Structure with Uncertainty • Building and Managing a Global Design Team • Enabling Teams to Develop Solutions Fast and without Customer Interaction during COVID-19 • Leveraging Design Swarms for Dispersed Teams: Key Components & Contrast with Design Sprints

Culture of Design Thinking & Innovation Instilling Design Thinking, Experimentation, and Agility into the Organization – and Rethinking Management Principles

Speakers:
Volvo Group, PayPal, Lyft, Campbell Soup Company, IBM, Philips

Agenda Outline

Volvo GroupUtilizing Design to Affect Organizational Change
Speaker details

Roundtable Discussion I: Insights and challenges on Innovation Culture & Design Thinking

Campbell Soup CompanyTransformational Innovation Processes Hardwired into a 150-year Old Company
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LyftDesigning User-Centric Future Experiences for Autonomous Riders
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PayPalLeveraging Design Thinking and Building a Customer-Centric Culture
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Roundtable Discussion II: Choice between: 1) Future Scenario: The Future of Digital Currency, exercise facilitated by Laura Ward (PayPal); 2) Topics of choice

IBMBuilding Tiger Teams to Accelerate Product Development
Speaker details

PhilipsDefining the Roles of Multidisciplinary “Design Thinkers” and Full Stack Designers in the Process of Applying Human Centered Design Principles at Philips
Speaker details

Panel and Plenary Sharing

Drinks on the premises


Abstract

Using Advanced Sensory Design Methods • Leveraging Design Thinking to Drive Customer Centricity: Providing Tolls & Guidance • Applying Radical Empathy to Both Internal Teams and End Users to Minimize Hierarchy • The Four Stages of Co-create Approach: From Discover and Frame to Ideate and Build • Scaling Product and Design Insights to Inform Innovation in a Productive Way • Creating a Collaborative Space to Drive Innovation and a Culture of Exploration • Building Agile and Nimble Development Teams  • Enabling Collaboration with Horizontal Feedback • Shifting Mindsets from Product to Services: Building a Roadmap and Knowledge Base • Taking a Top-down and Bottom-up Approach to Drive Change Successfully • Innovating with Three Drivers: From ‘Speed to Insight’ to ‘Speed to Execution’ • Building a New Product Development Life-Cycle Model

Innovation for Sustainability: Engaging Employees, Partners and Customers Building Sustainable Solutions and Circular Business Models; Engaging Employees & Working Across Silos; Involving Partners and Customers in Co-Creating Solutions

Speakers:
ENGIE, Dow, P&G, Philips, DuPont, Siemens Energy

Agenda Outline

ENGIETowards Net-Zero - Lessons Learned on Collaborating with Customers on Reducing Emissions
Speaker details

Roundtable Discussion I: Insights & challenges

DowTransitioning Towards Circular Business Models, Partnering and Leveraging Blended Financing
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PhilipsCreating a Movement to Scale Circular Innovation
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P&GTowards Circular Consumption Models & Creating a Systems Change – Insights and Challenges on Engaging Internally and Externally
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Roundtable Discussion II: Collaborative Marketplace

DuPontDriving Innovation for Sustainability: Motivating People Internally and Engaging Customers
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Siemens EnergyTowards Effective Decarbonization: Reducing Carbon Footprint in the Energy System
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Shifting to Circular Models of Consumption • Getting Buy-in and Embedding Sustainability into the Organization’s DNA • Empowering Employees to Integrate Sustainability into Their Daily Work • Three Key Learnings on Engaging Successfully on Internal and External Fronts • Collaborating with Customers and Using Customer Insights to Inform the Innovation Pipeline • Transforming Business Models to Become More Circular and Managing Challenges • Decarbonizing Effectively: From Mapping the Footprint to Pricing and Budgeting • Addressing the Hard Problem of Collecting Plastic Waste: And Quality and Quantity Issues • Collaborating with Diverse External Partners and Managing the Differences in Dynamics • Changing City Systems to Circularity: Aligning the Ecosystem to Drive the Transition • Leveraging Blended Financing to Make Waste Management Systems Financially Viable

Customer Centric Innovation & Portfolio Management Making Customer-Informed Portfolio Decisions; Investing Beyond Prototypes for New Market Leadership; Using Customer Insights & Market Experiments for Innovation

Speakers:
ENGIE, Solvay, Philips, Airbus, Danone, Volkswagen

Agenda Outline

ENGIEPortfolio Management at the Service of the Energy Transition
Speaker details

Roundtable Discussion I: Issues of Special Interest

SolvayPortfolio Management: Leveraging Agility and Customer-Validated Insights for Breakthrough Innovation
Speaker details

PhilipsNeeds-Driven Innovation Portfolio: Balancing Core vs. New Business
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AirbusThe Challenges to Becoming Customer Centric – Dealing with Market and Organizational Complexities
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Roundtable Discussion II: Choice between: 1) Leveraging Systems Thinking in Early Phase Innovation Projects, facilitated by Julian Kattinger and Frank Lehmann, Volkswagen Group; 2) Topics of choice

DanoneDesigning User-Centric and Sustainable Solutions
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Overcoming Tech Focus: Fostering Customer Centricity and Business Orientation • Creating a Cultural Shift with Three Focus Areas – From Pioneer to Maker Mindset • Combining Deep Scientific Developments with Customer-Validated Market Insights • Using Strategy and Real Customer Needs to Drive Portfolio Choices • Making Balanced Portfolio Decisions and Ensuring Agility in Executing Portfolio Choices • Applying Agile in an Industrial Environment with Longer Development Cycle Times • Balancing Investments in the Core versus New Business • Taking a Lean Startup Approach for Digital Services • Working In Multifunctional Teams

Culture of Design Thinking, Agility & Experimentation Nurturing a Culture of Customer Orientation & Co-Creation; Scaling Agile; Leading & Managing for Agility; Creating a Climate of Experimentation & Tolerance for Failure

Speakers:
Holcim, Philips, Boehringer Ingelheim, Konica Minolta, GE, Siemens

Agenda Outline

HolcimLeveraging the Iterative Simplicity of Design Thinking, Lean, and Agile – and Learning from Startups
Speaker details

Roundtable Discussion I

Boehringer IngelheimAgile Journey: Focusing on the Mindset and Principles, Collaborating Across Silos, and Leveraging Design Thinking & Lean Startup
Speaker details

Konica MinoltaThe Journey of Creating a CustomerCentered R&D Unit - Building Relationship Networks, Collaborating with Customers & Lessons Learned
Speaker details

GEThe Best of Many Worlds: Combining Elements of Lean, Design Thinking, and Agile in the Digital Industry
Speaker details

Roundtable Discussion II

SiemensIntegrating Design Thinking, Lean and Agile – Learning and Failing Fast
Speaker details

SchaefflerBringing Design Thinking, Data and AI Together – Fostering Collaboration and the Evolving Role of User Experience
Speaker details

Fireside Chat, Plenary Sharing & Wrap Up

Drinks on the premises


Abstract

Agility & Design Thinking: Driving Agility: from Emphasizing Mindsets to Focusing on People Aspects and Experiences • Using Agile to Accelerate Collaboration across the Organization and Its Silos • Supporting Leaders and Teams in Becoming Agile: Positioning Autonomy as Interdependence • Leveraging Design Thinking for Venturing • Creating a Customer-Centric R&D Unit: Collaborating Internally and with Customers

Experimentation: Fostering Questioning Mindsets and Customer Focus • Driving Early Customer Involvement and Early Prototyping • Generating Insights with a Dual Approach to Experimentation • Weaving Design Thinking, Lean, and Agile into an Iterative Business Model Innovation Approach • Using the Benefits of Each Method to Prototype and Experiment Fast • Selecting the Right Tools from Design Thinking, Lean and Agile to Fit the Project at Hand

Culture of Collaboration & Customer Centricity Culture of Purpose for a Sustainable Future, of Internal & External Collaboration, and of Customer Driven Innovation

Speakers:
Henkel, LEGO, BSH Group, Samsung, Philips

Agenda Outline

HenkelThe Journey and Learnings of a Corporate-Startup Collaboration for Industry 4.0
Speaker details

HenkelLeveraging Culture and Ecosystem to Drive Collaboration and Open Innovation
Speaker details

The LEGO GroupLeveraging a Customer Centric Method to Future-Proof Innovation: Supporting internal Teams, whilst Building Capabilities, and Changing Mindsets
Speaker details

Roundtable Discussion I (exercise moderated by BASF)

BSH GroupLeveraging Active Listening to Build a Consumer Centric Innovation Culture
Speaker details

SamsungTowards Life-Centered Design – Pushing Boundaries and Overcoming the Limits of Innovating for Human Centricity
Speaker details

Roundtable Discussion II

PhilipsTaking Customer Experience to the Next Level & Working Lean and Agile
Speaker details

Panel & Plenary Sharing


Customer Driven Innovation & Pipeline Management Managing the Innovation Pipeline; Making Balanced & Customer Oriented Innov. Portfolio Decisions; Leveraging Customer Insights and Market Experiments for Innovation

Speakers:
BP, Samsung, LEGO, BSH Group, Fujistu, KONE

Agenda Outline

BPFostering a Culture of Experimentation and Customer-Centric Innovation
Speaker details

Roundtable Discussion I

SamsungTransforming for Compelling Customer Experience: Leveraging Consumer Insights to Effectuate Customer-Centric Culture
Speaker details

BSH GroupTaking a Customer-Centric Approach to Developing a Novel Product: Playing the UX Blackjack
Speaker details

KONEBringing Corporate Innovation to Market: Embedding Customer Focus and Managing the Innovation Pipeline
Speaker details

Roundtable Discussion II

FujitsuEmbedding Customer Experience within a B2B Organization: Building the Foundations and Lessons Learned
Speaker details

The LEGO GroupThe 3Cs Framework – Leveraging Customer Insights for Strategic Innovation
Speaker details

Panel & Plenary Sharing

Drinks on the Premises


Strategic Foresight & Innovation Portfolio Setting up Strategic Foresight Systems; Building Scenarios, Future Worlds, and Early Warning Radars to Anticipate Future Customer Needs; Guiding Innovation Portfolio Management and Strategy with Foresighting; Translating Foresight and Insight into Action and Innovation

Speakers:
E.ON, IKEA, Philips, BMW, Beiersdorf, EDHEC

Agenda Outline

E.ONThe Journey from Insight to Impact: Foresight Approach & Lessons Learned
Speaker details

Ingka Group (IKEA)Visions and Stories for a Better Future: The Process of Building Worlds, Learnings and the Importance of Visions and Stories for a Better Future
Speaker details

Roundtable Discussion I

Philipsnnovating for Customer Centricity: Embedding a Deep Sense of Customer Centricity and Managing the Portfolio
Speaker details

EDHEC Business SchoolMaturity Framework for Strategic Foresighting: Leveraging Foresight for Innovation & Performance
Speaker details

Roundtable Discussion II

IKEAMaking Balanced Portfolio Decisions: Supporting Job Owners and Leveraging Insights and Foresight within a Complex Landscape
Speaker details

BMWLessons Learned on Leveraging Tech Radar and Foresighting – Building PoCs and Storylines for Measurable Impact
Speaker details

BeiersdorfCreating a Future Vision Everyone Can Work Towards: The Journey of Creating Scenarios and Translating Them Into Innovation
Speaker details

Panel on Startup Collaboration

Drinks on the Premises


Abstract

Foresight: How to Build a Fully Integrated Strategic Foresight System: Best Practices • Creating an Early Warning Radar and Generating Customer Insights • Building Future Worlds and Scenarios: Using World Building and Entertainment Techniques • Leveraging Foresight to Inform Strategy: Getting Buy-in and Creating Value • Bridging the Disconnect between Scenarios and Action • Developing a Technology Radar: And Creating KPIs to Measure Use of Insights • Translating Tech trends into Actionable Insights: Building PoCs and Storylines

Portfolio: Integrating Foresight Findings into Innovation Portfolio and Decision Making • The Portfolio Approach: from Creating Good to Best Offers for Customers  • Driving the Innovation Portfolio: Leveraging past Learnings to Forestall Challenges • Replicating Success and Scaling the Approach across the Organization • Identifying Opportunity Areas to Fill the Gaps in the Innovation Portfolio • How to Do Customer-Driven Innovation: from Culture to Segmentation Strategy

Connected Customer Journeys & Innovation Culture Customer Touchpoints for Connected Services & Business Models; Personalized CX; Omnichannel Services; Customer Centric Culture; Crowdsourcing Customer Ideas; NPS

Speakers:
Deutsche Telekom, Siemens, Nissan, Philips, L'Oréal, Royal College of Art

Agenda Outline

Deutsche TelekomHow Deutsche Telekom Creates Best Customer Experience Across All Channels
Speaker details

Royal College of ArtRedesigning Design: Leveraging Service Design to Understand Customer Journeys and Drive Customer-Centric Culture and Innovation
Speaker details

Roundtable Discussion I: Issues of Special Interest

PhilipsBuilding Advanced and Connected Services: Embedding Customer Journeys into End-to-End Services and Minding the Pitfalls
Speaker details

SiemensCustomer Driven Innovation: Building an Incubation Unit, Creating New Processes, and Fostering a Customer-Centric Culture
Speaker details

Roundtable Discussion II: Choice between: 1) From Customer Journey Mapping to Blueprints - Turning Insights and Strategies into Successful Innovation, exercise facilitated by Clive Grinyer (Royal College of Art); 2) Topics of choice

Nissan Motor Corporation Transforming Customer Experience: Mapping Customer Journeys, Driving Change, and Building an Omnichannel Strategy
Speaker details

L'OréalEnsuring Superior Omnichannel Experience and Developing Services and Relevant Personalization Strategies
Speaker details

Panel & Plenary Sharing

Drinks on the premises

Tour


Abstract

Customer Journeys & Experience: Driving Customer Experience across the Company, and Engaging Non-Customer Facing Functions • Using a Comprehensive NPS System and Generating Insights to Optimize Customer Experience • Creating a Customer Journey Map: Mapping Frustrations and Expectations at Each Stage • Translating the Journey Map into Company-Wide Changes: Redefining Profiles and Processes • Using Understanding of Customer Pain Points to Innovate on Assisted and Non-assisted Touchpoints • Building and Delivering on New Transformative Customer Journeys • Creating an Omnichannel Strategy: Moving past Rigidity to Reach Customers Where They Are

Customer-Centric Culture & Innovation: Driving Customer-Centric Culture: Involving the Right People and Taking a Structured Approach • Building an Incubation Unit to Drive Customer Centric Innovation • Leveraging Design as a Strategic and Holistic Tool • Creating a Playbook for Co-visioning with Customers: Working Backwards from Vision to Reality • Managing the Interaction with the Rest of the Organization to Take the Projects to Scale

Culture of Agility & Customer Centricity Scaling Agile Principles & Mindset Beyond Software; Iterating with Customers for Innovation; Instilling Servant Leadership; Nurturing a Customer Oriented Culture

Speakers:
Thales Alenia Space, HEINEKEN, LEGO, Siemens, Schneider Electric

Agenda Outline

Thales Alenia SpaceDriving a Culture Shift: Fostering Agile Mindsets, Infusing Intrapreneurial Culture and Taking a Customer-Centric Approach to Innovation
Speaker details

HEINEKENDriving Agile Transformation: Building an Integrative Learning Approach and Managing Pushbacks
Speaker details

Roundtable Discussion I

The LEGO GroupTransforming to Agile within a Product Company: Changing Ways of Working in the Digital Space and Collaborating & Fostering Customer Agility
Speaker details

SiemensFostering Agile Mindsets and Leadership: Anchoring New Behaviors and Ways of Thinking & Acting
Speaker details

Roundtable Discussion II

Schneider ElectricDriving Customer Centricity – and Leveraging the Six Thinking Hats to Bring Detractors on Board
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Agility: Driving Agile beyond Scrum and Software Teams: Dos and Don’ts • Fostering Change the Agile Way: Organizing and Setting up Effective Interventions • Taking an Experience-Based Approach to Support Leaders in Transitioning to Agile • Creating Anchors to Maintain New Behaviors: Changing Mindsets and Driving Agile Practices • Key Pillars of Agile Leadership: from New Capabilities to the Role of a Catalyst • Managing the Two Speeds of Agile Transformation: System Improvements and Speed Limits • Bridging Agile and Non-Agile: Creating the Structure to Link the Methods’ Different Aspects • Fostering Cross-Functional Collaboration and Infusing Intrapreneurial Mindsets

Customer centricity: Driving Customer Centricity: Focusing On Customer Outcomes & Organizing around Audiences • Engaging Leadership in Driving Customer-Centricity: from Adapting Incentives to Prioritization • Supporting People in Adopting Human-Centric Tools to Drive Change across the Board • Embedding Customer Centricity into Everyone’s Jobs: Bringing People Closer to Customers • Taking a User-over-Customer Approach: Leveraging Lean Startup to Identify Needs and Iterate

Culture of Customer Centricity for Innovation Customer Centricity for Research & Innovation; End-Consumer Insights for B2C and B2B; The Role of Digital – Connecting the Dots between Customer Data & Opportunities

Speakers:
Danone, BP, Siemens Energy, Siemens, IKEA

Agenda Outline

DanoneDriving Consumer Centricity to Design Healthy Superior Innovations
Speaker details

Roundtable Discussion

Siemens EnergyGetting Comfortable with the Uncomfortable: Making the Shift to Subscriptions and Co-Creating with Customers
Speaker details

SiemensMoving from Tech Focus to Customer Centric Approach: Co-Visioning with Customers and Building Internal Startups
Speaker details

IKEADemocratizing Research: Building a Platform to Visualize and Understand People’s Lives
Speaker details

Roundtable Discussion

BPDemocratizing Customer Centricity and Human-Centric Design: Adapting Metrics and the Role of Leadership
Speaker details

Panel & Plenary Sharing

Drinks on the premises


AI & Gen AI as Driver of Innovation & Speed Speeding Up and Reducing Costs of Innovation with (Generative) AI; AI for Making, Simulating, and Testing Innovation; Changing Tasks & Roles of Many Jobs

Speakers:
Zalando, Siemens, Intel, Honeywell, Schaeffler

Agenda Outline

SAPOpening Presentation TBA
Speaker details

SchaefflerIdentifying AI Use Cases and Developing PoCs at Speed: Building Trust in AI Amongst Users and Taking a Holistic Approach to Generative AI
Speaker details

Roundtable Discussion

SiemensInnovating Around Industrial and Generative AI: Use Case Exploration, Customer Co-creation and New Leadership Paradigms in the Era of GenAI
Speaker details

ZalandoDemocratizing AI and Innovation: Trade-offs, Challenges, and Considerations
Speaker details

Roundtable Discussion

IntelManaging Innovation Everywhere with AI – Minding the Traps and Building Capabilities
Speaker details

HoneywellOptimizing Service Delivery – Leveraging AI for Automation and Enhancing Capabilities
Speaker details

Panel & Plenary Sharing


Abstract

AI & Generative AI: The Framework for Designing and Building Trust in AI Solutions • Building Focused POCs: from Dedicated Teams to Strong Collaboration with the Business • Co-creating AI Solutions with Customers and Partners: from Identifying to Validating Use Cases • Integrating Gen AI into UX Strategy: Developing New Kpis and Improving User Research • Building Capabilities to Move Towards Fully Automated and Mature Digital Services • The Big Picture of Industrial AI: from Application Fields to Typical Challenges and Use Cases

Driving Innovation & Speed: Pioneering a Purpose-Driven Culture: from Openness and Curiosity to a New Breed of Talent • Creating a Differentiated Platform to Scale Innovation with Gen AI across the Organization • Aligning and Consolidating Gen AI Projects: Onboarding People and Building Communities • Managing Differences between Strategically Led AI and People-Led Generative AI • Deploying Gen AI Solutions Internally: from the Need for Buy-in to Job Impact

Front End of Innovation & Portfolio Management Validating Ideas and Managing the Innovation Portfolio; Foresight and Trends to Define Search Fields to Shape Idea Generation and Portfolio Decision; Innovation-to-Business

Speakers:
Schaeffler, Philips, Rolls-Royce, Airbus, IKEA, EDHEC Business School

Agenda Outline

SchaefflerInnovation-to-Business: Focus and Speed in Corporate Innovation
Speaker details

EDHEC Business SchoolInstitutionalizing Strategic Foresight
Speaker details

Roundtable Discussion

PhilipsManaging the Portfolio and Leveraging Value-Based Pricing
Speaker details

Rolls-RoyceBuilding a Vision Roadmap: Communicating the North Star Across the Organization and Exploring LLMs for Portfolio Management
Speaker details

Roundtable Discussion

AirbusGenerating Ideas Around Challenges: Engaging People, Running Hackathons and Solving Problems
Speaker details

IKEAMaking Balanced Portfolio Decisions: Supporting Job Owners and Integrating Big Social Shifts into Portfolio
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Front End: Ensuring Successful Idea Collection: From Clear Process to Addressing Idea Backend from the Start • Running Hackathons: From Engaging People to Translating Winning Solutions into the Business • Harnessing the Power of Communities: Solving Problems and Building Skills

Foresight & Portfolio: Best Practices in Building a Fully Integrated Strategic Foresight System • Developing a Vision Roadmap: Taking an Iterative Approach and Creating Alignment • Integrating Big Social Shifts into Portfolio: Using Simple Impact Models Based on Project’s Needs • The Portfolio Approach: Leveraging Value-Based Pricing and Creating Offers for Customers • Balancing Portfolio Focus: From Gap Analysis through Measuring to Leveraging Foresight • Supporting the Tech Portfolio: Exploring Machine Learning and LLM Use Cases • Leveraging Agile and Flexible Mindsets to Drive Portfolio and Tech Strategy