Workshops 2021-2022

Interactive corporate-only events hosted by leading global companies

Hosted workshops are designed to enable in-depth knowledge exchange and dialogue between attendees about challenges of their interest and how to develop and implement marketing and innovation strategies in their firms.

Each workshop is attended by 160-200 corporate executives and includes:


Insightful presentations by executive speakers and industry experts


Immersive roundtable discussions on selected topics


Informal networking breaks to build connections

Hosted Workshops

Member companies of the Marketing Innovation Roundtable® network will be able to select and join two kind of hosted workshops:

Events attended exclusively by corporate marketing professionals, focusing on marketing-specific topics

Events on design thinking, customer centricity, and digital, also attended by members of our unique community of corporate innovation executives

Upcoming Events


Culture & Leadership for Innovation & Customer Centricity Engendering Culture and Leadership for Customer Centric Innovation – and for Collaboration & Creativity in an Era of New Ways of Working and Remote Work

Agenda Outline


Design Thinking, Lean Startup & Agile Creating an Integrated Innovation Approach and Culture Using Elements of Design Thinking, Lean Startup, and Agile

Agenda Outline


Abstract

Design Thinking: making Design Thinking available to teams inside the firm and co-creating with customers.

Lean Startup: using experimentation and iteration and MVPs – also in asset-heavy industries.

Agile: being agile, and getting people and leaders on board.

Linking the Three Approaches: challenges & limitations of each, and using them in an integrated way to boost innovation in complex firms.

Culture of Intrapreneurship & Customer Orientation Propagating Design Thinking, Lean Startup, and a Customer Centric Mindset for Disruptive Innovation and Experimentation

Agenda Outline


Design Sprints for Innovation & Market Growth Using State of the Art Design Thinking & Rapid Prototyping Techniques to Learn about Customer Needs and to Speed up Innovation & Business Development

Agenda Outline


Culture of Design Thinking & Innovation Instilling Design Thinking, Experimentation, and Agility into the Organization – and Rethinking Management Principles

Agenda Outline

Volvo GroupApplying Design Thinking in a Satellite Hub and Contributing to the Transformation of the Volvo Group
Speaker details

Stanford UniversityDancing With Ambiguity: What Every Company Tries Desperately to Avoid
Speaker details

Roundtable Discussion I: Insights and challenges on Innovation Culture & Design Thinking

AmazonApplying Human Centered Design in the Car and Balancing Safety and Engagement
Speaker details

NikeThe Role of Agile Program Management for Bringing in Design Thinking Principles and Innovation to the Organization
Speaker details

IntuitDesigning for Agile Delight! Customer Obsessed and Data Driven Innovation
Speaker details

Roundtable Discussion II: 1) Exercise on Design for Delight and Measuring Agility in the Organization; 2) Selection of topics

Samsung NEXTReorienting The Design Thinking & Making Process for a Stronger Customer Journey
Speaker details

PhilipsDefining the Roles of Multidisciplinary “Design Thinkers” and Full Stack Designers in the Process of Applying Human Centered Design Principles at Philips
Speaker details

Panel and Plenary Sharing

Drinks on the premises


Abstract

Implementing Inclusive and User-Centric Methodologies • Finding Ambassadors to Diffuse Design Thinking Throughout the Organization  • Leveraging and Balancing Waterfall and Agile for User-Centric Solutions • Seeking Diverse Perspectives to Generate New Ideas • Creating Prototypes Early and Iterating Based on User Feedback • Using a Variety of Design Thinking Tools to Understand Consumer Needs & Journeys • Integrating Innovation Practices in Agile Implementation • Using NeuroDesign to Re-Design Teams’ Thinking and Performance • Navigating and Aligning with a Vast Number of Teams and Functions • Implementing a Four-Stage People-Centric Approach for Smart & Value-Creating Solutions • Design for Delight Process – From Deep Empathy to Rapid Experiments with Customers • Increasing Capacity & Speed of Design Sprints and Reviews • Slowly Evolving from a Design Service Function to Strategic Integration • Positioning a Design Thinking Mindset Versus Process-Thinking Within the Core Organization while Embracing Ambiguity

Customer & Employee Engagement for Sustainability Engaging Employees within the Firm and Working Across Silos; Building Customer Communities Around a Purpose-Driven Identity; Involving Partners in Creating Solutions

Agenda Outline

ENGIEEven Big Companies can Innovate: Funding and Organizing for New Business Creation, Leveraging Startups, Spotting Weak Signals, and Embracing Digital Innovation
Speaker details

New Design University St. PöltenHow to Find Business Model Innovation Ideas and Introduce Them to the Market: Innovation Culture as a Key Success Factor
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Roundtable Discussion I: 1) Exercise on Rethinking Business Models; 2) Exercise on Innovating and Scaling in Ecosystems; 3) Selection of topics

Volvo Car MobilityBuilding a Fully Standalone Company to Offer a Real Alternative to Car Ownership in Cities
Speaker details

Konica MinoltaCreating, Incubating and Scaling New Digital Businesses: Organizing, Success Factors and Partnering with Startups
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Roundtable Discussion II: 1) Exercise on Rethinking Business Models; 2) Exercise on Innovating and Scaling in Ecosystems; 3) Selection of topics

Volkswagen GroupIncubating and Accelerating New Business Models, Creating Digital Services, and Managing Organizational Obstacles
Speaker details

BoschThe Journey of Developing a Digital Business and Scaling It within a Large Firm
Speaker details

Wrap up and Plenary Sharing

Drinks on the premises


Customer Centric Innovation & Portfolio Management Making Customer-Informed Portfolio Decisions; Investing Beyond Prototypes for New Market Leadership; Using Customer Insights & Market Experiments for Innovation

Agenda Outline

ENGIEBeing Customer Centric in New Business Creation and in a B2B Context – and Allocating Resources in a New Business Creation Context
Speaker details

PhilipsNeeds-Driven Innovation Portfolio: Balancing Core vs. New Business
Speaker details

Roundtable Discussion I: Insights and challenges

SolvayPortfolio Management: Leveraging Agility and Customer-Validated Insights for Breakthrough Innovation
Speaker details

DanoneDriving User Centricity: Generating User Experience Insights, Co-Designing with Users, Changing Mindsets and Engaging Internally
Speaker details

Roundtable Discussion II: Selection of topics

P&GShaping the Future: Designing Future Ideas with Today’s Consumers
Speaker details

Panel and Plenary Sharing

Drinks on the premises


Abstract

Portfolio Management: Ensuring Agility in Executing Portfolio Choices • Using Strategy and Real Customer Needs to Drive Portfolio Choices • Balancing Investments in the Core versus New Business • Balancing Long-Term Focus on Technology Platforms with Fast Decisions on Specific Projects

Customer-Centric Innovation: Driving a Customer-Centric Mindset throughout the Organization • Leveraging Digital Tools to Enable Fast Delivery of Breakthrough Projects • Applying a Customer-Centric Approach for New Business Creation Tailored to B2B • Co- Designing and Iterating with Different Tribes of Users • Embedding User-Centric Teams within the Business and Operations • Using Prototypes and Market Experiments for New Business Creation • Building a Strong Global Community to Drive User Centricity – and Working Cross-Functionally • Anticipating Users’ Needs by Leveraging User Observation and Google Search Analysis • Making Go/ No-Go Decisions and Resource Allocation within a New Business Creation Context • Getting Quantitative Customer Input Early and throughout the Innovation Process

Culture of Collaboration & Customer Centricity Culture of Purpose for a Sustainable Future, of Internal & External Collaboration, and of Customer Driven Innovation

Agenda Outline


Coming soon

Agenda Outline


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