Hosted Workshops

Interactive corporate-only events hosted by leading global companies

Hosted workshops are designed to enable in-depth knowledge exchange and dialogue between attendees about challenges of their interest and how to develop and implement marketing and innovation strategies in their firms.

Each workshop is attended by 160-200 corporate executives and includes:


Insightful presentations by executive speakers and industry experts


Immersive roundtable discussions on selected topics


Informal networking breaks to build connections

Hosted Workshops

Member companies of the Marketing Innovation Roundtable® network will be able to select and join two kind of hosted workshops:

Events attended exclusively by corporate marketing professionals, focusing on marketing-specific topics

Events on design thinking, customer centricity, and digital, also attended by members of our unique community of corporate innovation executives

Upcoming Events


Culture of Design Thinking & Innovation Instilling Design Thinking, Experimentation, and Agility into the Organization – and Rethinking Management Principles

Speakers:
Volvo Group, PayPal, Campbell Soup Company, IBM, Philips

Agenda Outline

Volvo GroupUtilizing Design to Affect Organizational Change
Speaker details

Roundtable Discussion I: Insights and challenges on Innovation Culture & Design Thinking

Campbell Soup CompanyTransformational Innovation Processes Hardwired into a 150-year Old Company
Speaker details

PayPalLeveraging Design Thinking and Building a Customer-Centric Culture
Speaker details

Roundtable Discussion II: Choice between: 1) Future Scenario: The Future of Digital Currency, exercise facilitated by Laura Ward (PayPal); 2) Topics of choice

IBMBuilding Tiger Teams to Accelerate Product Development
Speaker details

PhilipsDefining the Roles of Multidisciplinary “Design Thinkers” and Full Stack Designers in the Process of Applying Human Centered Design Principles at Philips
Speaker details

Panel and Plenary Sharing

Drinks on the premises


Abstract

Using Advanced Sensory Design Methods • Leveraging Design Thinking to Drive Customer Centricity: Providing Tolls & Guidance • Applying Radical Empathy to Both Internal Teams and End Users to Minimize Hierarchy • The Four Stages of Co-create Approach: From Discover and Frame to Ideate and Build • Scaling Product and Design Insights to Inform Innovation in a Productive Way • Creating a Collaborative Space to Drive Innovation and a Culture of Exploration • Building Agile and Nimble Development Teams  • Enabling Collaboration with Horizontal Feedback  • Shifting Mindsets from Product to Services: Building a Roadmap and Knowledge Base • Taking a Top-down and Bottom-up Approach to Drive Change Successfully • Innovating with Three Drivers: From ‘Speed to Insight’ to ‘Speed to Execution’ • Building a New Product Development Life-Cycle Model

Innovation for Sustainability: Engaging Employees, Partners and Customers Building Sustainable Solutions and Circular Business Models; Engaging Employees & Working Across Silos; Involving Partners and Customers in Co-Creating Solutions

Speakers:
ENGIE, Dow, P&G, Philips, DuPont, Siemens Energy

Agenda Outline


Abstract

Shifting to Circular Models of Consumption • Getting Buy-in and Embedding Sustainability into the Organization’s DNA • Empowering Employees to Integrate Sustainability into Their Daily Work • Three Key Learnings on Engaging Successfully on Internal and External Fronts • Collaborating with Customers and Using Customer Insights to Inform the Innovation Pipeline • Transforming Business Models to Become More Circular and Managing Challenges • Decarbonizing Effectively: From Mapping the Footprint to Pricing and Budgeting • Addressing the Hard Problem of Collecting Plastic Waste: And Quality and Quantity Issues • Collaborating with Diverse External Partners and Managing the Differences in Dynamics • Changing City Systems to Circularity: Aligning the Ecosystem to Drive the Transition • Leveraging Blended Financing to Make Waste Management Systems Financially Viable

Customer Centric Innovation & Portfolio Management Making Customer-Informed Portfolio Decisions; Investing Beyond Prototypes for New Market Leadership; Using Customer Insights & Market Experiments for Innovation

Speakers:
ENGIE, Solvay, Philips, IBM, Airbus, Volkswagen

Agenda Outline

ENGIEPortfolio Management at the Service of the Energy Transition
Speaker details

Roundtable Discussion I: Issues of Special Interest

SolvayPortfolio Management: Leveraging Agility and Customer-Validated Insights for Breakthrough Innovation
Speaker details

PhilipsNeeds-Driven Innovation Portfolio: Balancing Core vs. New Business
Speaker details

IBMTaking a People-Places-Practices Approach to Drive User-Centricity and Change Mindsets: A Design Thinking Transformation Journey
Speaker details

Roundtable Discussion II: Choice between: 1) Leveraging Systems Thinking in Early Phase Innovation Projects, facilitated by Julian Kattinger and Frank Lehmann, Volkswagen Group; 2) Topics of choice

AirbusEngaging People to Transform the Portfolio – Fostering Customer Centricity and Driving Intrapreneurship
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Overcoming Tech Focus: Fostering Customer Centricity and Business Orientation • Creating a Cultural Shift with Three Focus Areas – From Pioneer to Maker Mindset • Combining Deep Scientific Developments with Customer-Validated Market Insights • Using Strategy and Real Customer Needs to Drive Portfolio Choices • Making Balanced Portfolio Decisions and Ensuring Agility in Executing Portfolio Choices • Applying Agile in an Industrial Environment with Longer Development Cycle Times • Balancing Investments in the Core versus New Business • Taking a Lean Startup Approach for Digital Services • Working In Multifunctional Teams

Design Thinking, Lean Startup & Agile Creating an Integrated Innovation Approach and Culture Using Elements of Design Thinking, Lean Startup, and Agile

Agenda Outline

HolcimWhat Could an Innovation Team Expect from a Lean Startup Approach? Examples from Holcim and Lessons Learned
Speaker details

BASFThe Devil is in the Details: Making Agile Work in R&D
Speaker details

Roundtable Discussion I: Choice between: 1) Explore the Common Pitfalls of Adopting Agile within R&D, facilitated exercise; 2) Issues of special interest

ØrstedDriving Design Thinking, Fostering Culture Change, and Integrating Lean and Agile with Design Thinking
Speaker details

BoschCombining Design Thinking, Lean, and Agile for Business Model Innovation: Lessons Learned in Incubating New Ventures
Speaker details

Boehringer IngelheimRoundtable Discussion II: Choice between: 1) Explore the Practice of Empathy and Its Importance, facilitated exercise; 2) Topics of choice
Speaker details

Volvo GroupLeveraging Design Think, Lean, and Agile for New Business Creation
Speaker details

SiemensIntrapreneurship Competition Initiative: Leveraging Lean Startup and Design Thinking, Changing Mindsets, and Lessons Learned
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Driving Agile with an Emphasis on Mindsets: Focusing on People Aspects and Soft Skills • Using Agile to Drive Collaboration across the Organization and Its Silos • Supporting Leaders and Teams in Becoming Agile: Positioning Autonomy as Interdependence • Creating & Implementing a Four-Channelled Design Thinking Strategy • Maturing & Evolving Design Thinking Practices: Working on Long Term Culture Development • Taking a Non-linear Approach in Using Lean and Agile • Developing an Agile Business Model Innovation Approach: Combining Design Thinking, Lean, and Agile • How Agile Mindset Enables Adoption of Design Thinking and Lean Startup • Leveraging Different Benefits of Each Method and Focusing on Failing Fast and Cheap • Testing Hypotheses and Assumptions without Physical Products • Addressing Common Problems in New Business Creation Even after Initial Successful Validation • Building an Iterative Digital Tool to Guide and Validate New Ventures

Culture of Collaboration & Customer Centricity Culture of Purpose for a Sustainable Future, of Internal & External Collaboration, and of Customer Driven Innovation

Agenda Outline


Purpose-Driven Marketing and Customer Communities Building Sustainability Reputation; Brand Purpose through Inspiring Action and Innovation Storytelling; Engaging Customer & Employee Communities and Retaining Customers

Speakers:
E.ON, Mars, Zalando, Reckitt, Beiersdorf

Agenda Outline

E.ONChanging the Organization’s Purpose and Engaging External and Internal Communities
Speaker details

MarsThe Journey of Relaunching a Mainstream Brand to Promote Inclusion and Equity – Lessons Learned from Building Ben’s Original
Speaker details

Roundtable Discussion I: Insights & challenges

ReckittMaking Purpose the Core of Brand Building, Engaging Partners, and Building Consumer Communities
Speaker details

ZalandoSustainability and D&I as Brand Purpose: Engaging Communities and Lessons Learned
Speaker details

Roundtable Discussion II: Topics of choice

BeiersdorfIdentifying and Defining a Brand’s Purpose – Approach Taken and Lessons Learned
Speaker details

Panel & Plenary sharing


Coming soon

Agenda Outline


Previous Events


Culture of Intrapreneurship & Customer Orientation Propagating Design Thinking, Lean Startup, and a Customer Centric Mindset for Disruptive Innovation and Experimentation

Speakers:
Philips, P&G, IKEA, Siemens, STIHL, Linde

Agenda Outline

PhilipsLeveraging Design Thinking to Develop Meaningful and UX-Driven AI Solutions
Speaker details

Roundtable Discussion I

P&GDriving a Culture of Innovation and Consumer Centricity – and Leveraging Design Thinking, Lean, and Agile
Speaker details

IKEA | Philips | P&GPanel
Speaker details

SiemensIntrapreneurs Bootcamp: Developing Serial Intrapreneurs and a Culture of Intrapreneurship
Speaker details

Roundtable Discussion II

Linde EngineeringIntegrating User-Centricity in Development and Driving an Entrepreneurial Culture for Mass Innovation
Speaker details

STIHLLeveraging Design Thinking for Strategic and Customer-Centric Innovation
Speaker details

Panel & Plenary Sharing


Abstract

Propagating Design Thinking, Lean Startup, and a Customer Centric Mindset for Disruptive Innovation and Experimentation • Bringing Multifunctional Teams Together for Consumer-Centric Innovation • Leveraging Storytelling to Understand Consumers’ Behaviors and Attitudes • Combining Lean Startup, Design Thinking, and Agile for Disruptive & Customer-Centric Innovation • Driving User-Centricity within It and Digital: And Converting Skeptics along the Way • Building Data Design Capability in a Tech-Driven Firm: Integrating Human Qualities in AI Solutions • Developing Meaningful Experiences around AI and Data • Key Elements for Development and User Adoption of Design-Centric AI Solutions at Scale • Applying a Consumer-Centric Approach Internally to Drive Innovation and Experimentation • Driving a Culture of Intrapreneurship: Building Creative Confidence in Multi-Disciplinary Teams • Encouraging Teams to Share Openly and Fail Frequently While Building Their Way to Success

Customer-Oriented Culture of Experimentation & Collaboration Transforming Culture for Innovation & User Centricity: Building Safety, Agility & Trust; Bursting Silos; Organizing around CX; Leveraging Customer Insights, Storytelling & Design Thinking

Speakers:
Samsung, P&G, Google, BP, Lloyds Bank, Rolls-Royce

Agenda Outline

Lloyds BankDoing Things Differently: Helping People through Change, Creating a Safe Environment, and Fostering a Culture of Experimentation and Customer Orientation
Speaker details

Roundtable Discussion I

GoogleCreating a Culture of Innovation and Experimentation – Mindset, Thinking Frameworks & Principles
Speaker details

SamsungTransforming for Compelling Customer Experience: Leveraging Consumer Insights to Effectuate Customer-Centric Culture
Speaker details

Roundtable Discussion II

P&GLeveraging Storytelling & Jobs-to-Be-Done to Create Irresistible Customer Experiences and Drive a Culture of Customer Centricity & Collaboration
Speaker details

Rolls-RoyceDriving A Culture of Digital, Collaboration and Customer Centricity
Speaker details

BPFostering a Culture of Experimentation and Customer-Centric Innovation
Speaker details

Panel & Plenary Sharing

Drinks on the premises


Abstract

Customer Centricity: Leveraging Customer Insights to Facilitate Cultural & Organizational Change • The ‘People-Places-Practice = Outcome’ Formula to Drive User Centricity • Getting Buy-in and Bringing People on the Journey Step-By-Step to Effectuate Change • The Three Key Elements to Driving a Customer-Centric Culture • Addressing Challenges from Culture and Silos to Corporate Tradition and Language • Defining and Reorganizing around Customer Experiences • Leveraging Storytelling and Jobs-To-Be-Done to Better Grasp Consumer Behaviors & Attitudes

Experimentation & Collaboration: Creating a Psychologically Safe Environment to Drive Learning and Experimentation • Fostering a Culture of Leadership and Mutual Trust Across the Organization • Enabling Legacy Teams to Become Comfortable with Failure • Supporting People to Work in Agile Ways and Leverage New Tools and Technologies • Driving Collaboration across All Levels: From Functions to Businesses to Departments • Building Collaborative Communities and Creating Multifunctional Teams

Culture & Leadership for Innovation & Customer Centricity Engendering Culture and Leadership for Customer Centric Innovation; Driving Culture Change & New Ways of Working; and Fostering Collaboration and Creativity for Remote Teams

Speakers:
HUGO BOSS, Philips, LEGO, Swarovski, Novo Nordisk, Expedia Group

Agenda Outline

HUGO BOSSManaging Strategy Execution: A Consumer-Centric Growth Culture to Foster Innovation
Speaker details

PhilipsInnovating for Customer Centricity: Avoiding Pitfalls and Embedding a Deep Sense of Customer Centricity
Speaker details

Roundtable Discussion I: Choice between: 1) Building Profitability into Value Propositions from the Concept Phase, facilitated by Philips speaker; 2) Topics of choice

The LEGO GroupThe Leadership Playground – Invigorating the Culture, Leading through Play and Fostering Focused, Brave, and Curious Behaviors
Speaker details

SwarovskiKey Learnings on Driving Culture Change & Transformation – And the Role of Leadership
Speaker details

Roundtable Discussion II: Choice between: 1) Design Thinking Crash Course – Launching Design Thinking In Your Organization & Effectively Training Mindsets, exercise facilitated by Novo Nordisk speaker; 2) Topics of choice

Novo NordiskDesign Thinking Journey: Adapting the Method to Fit the Organization’s Culture & Needs – and Lessons Learned
Speaker details

Expedia GroupDesign-Driven Innovation
Speaker details

Panel & Plenary Sharing

Drinks on the Premises


Abstract

Building a Consumer-Centric Growth Culture to Foster Innovation • Innovating for Customer Centricity: From Need-Based Segmentation to Value Demonstration • Embedding a Deep Sense of Customer Centricity to Avoid Complex Low-Value Solutions • Leaders’ Role in Change Initiatives: From Playing an Active Part to Embracing the Effect • Driving Change in a Business Unit Based on Innovation Processes to Deliver Better Results Faster • Empowering People to Manage Innovation Portfolio in a Strict but Consistent Way • Driving the Iterative Approach to Innovation & Balancing Structure with Uncertainty • Building and Managing a Global Design Team • Enabling Teams to Develop Solutions Fast and without Customer Interaction during COVID-19 • Leveraging Design Swarms for Dispersed Teams: Key Components & Contrast with Design Sprints

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