Philippe Armand will talk about Michelin’s approach to transitioning from products to services. He will share the journey of building a new digital business for a novel market. Philippe will discuss how the team pivoted and will share insights and challenges on:

• Leveraging data for the Mobility data program – incubating the venture and shielding it from the company
• Pivoting to new territory and changing customers – managing the lag effect and working to understand a very different customer for a very different business
• Lessons learned in building new digital businesses and operating in a new market
• Having the skills and the humility to learn from scratch anew
• Starting with what you have but acknowledging that you may need reinforcements
• Having the relevant solution ready at the right time
• Pros and cons of being a late mover vs a first mover educating the market

• Digital Innovation and Business Transformation
• Gamechanging Innovation and New Business Models