Labs
Immersive sessions with short presentations and group discussions / exercises facilitated by professors and corporate experts

Tammy Erickson
Adjunct Professor, Organisational Behaviour
London Business School
Tamara J. Erickson is a McKinsey Award-winning author and a widely-respected authority on new approaches to leadership, the changing workforce, collaboration and innovation, and the nature of work in intelligent organizations. At London Business School, Erickson designed and directs the school’s leadership programme for senior-most executives, Leading Businesses into the Future and works with executives in a number of custom and open programmes. She has five times been named one of the 50 most influential living management thinkers in the world by Thinkers50, the respected ranking of global business thinkers. Her leading-edge work is consistently showcased in the prestigious Global Drucker Forum, an international conference of prominent business leaders. She has authored five books and numerous widely-cited articles. An experienced executive and global advisor, Erickson has also served on the Board of Directors of two Fortune 500 corporations, where she served on Governance, Audit, and Compensation Committees and as the Lead Independent Director. Erickson holds a BA degree from the University of Chicago and an MBA from the Harvard Graduate School of Business Administration, where she was the recipient of the James Thomas Chirurg Fellowship.
Leading for Sustainable Innovation: Building a Culture of Collaboration and Effective Innovation
The heart of innovation is the combination of two ideas that have never before combined. Thus, the notion of connecting diverse perspectives is essential. But how can leaders build a culture that encourages bringing ideas together? Building on extensive research and decades of experience, Professor Erickson will help you identify specific approaches with the greatest potential for improving collaboration within your organisation.
- Use a seven-part assessment to evaluate your organisation’s “Collaborative Capacity”
- Identify the greatest opportunities for improvement
- Gain specific suggestions for action
- Agile Organization, Culture & Leadership for Innovation
- HR Lab
- Innovation Lab
Experience Design – Creating End-to-End Customer Experience
Nina Warburton will lead a lab on leveraging experience design for an end-to-end customer experience. She will briefly introduce the approach and explain how it allows the organization to identify and address issues in customer experience. This will be followed by a group workshop.
The lab participants will learn and work on the following:
- Understand the benefits of experience design and learn how to leverage the ’living wall’ to identify issues in customer experience
- Work in groups on leveraging experience design
- Harvest the workshop’s results
- Customer Centric Innovation and Design Thinking
- Customer Experience, Insight & Engagement
- Innovation Lab
- Marketing Lab
Leveraging Innovation for Circular Economy at Scale – and Overcoming Linear Lock-Ins
Markus Zils will lead a lab on circular economy. He will provide a quick introduction to the core principles and building blocks of a circular economy. Markus will explain how innovation can be a pivotal driver for circularity within organizations and value chains. This will be followed by a group discussion.
Lab participants will learn and work on the following:
- Understand the building blocks of capturing value and scaling circular economy innovation
- Work together on a discussion starter case for exploring value creation opportunities through systems-wide innovations
- Discuss how to address the design and innovation challenges in the accelerated transition towards a circular economy at scale
- Harvest the workshop’s results
- Innovation for Sustainability and Circular Economy
- Innovation Lab

Maeve O’Sullivan
Director, Leadership and Organisational Development
The LEGO Group
Maeve has spent the last 15 years helping big business become a better and more impactful place to work. With a background in psychology, HR and innovation, Maeve applies deep knowledge to design and implement creative people solutions to enable organisational transformation and behavioural change across a broad range of industries – comms and media, retail, resourcing, digital gaming, and manufacturing.
Today Maeve O’Sullivan is Director of Culture and Organisation Development at the LEGO Group. She leads the design and strategy of the ‘The Leadership Playground’, the LEGO Group unique (and playful!) model for grassroots leadership across all our populations. Prior to joining the LEGO Group, Maeve was product lead for developing growth cultures with the global innovation consultancy ?What If!.
Creating Safe Spaces and Fostering Brave, Focused, and Curious Behaviors
Maeve O’Sullivan will moderate a group discussion on how to leverage Campfires to create safe spaces and foster brave, focused, and curious behaviors to drive an innovation culture. She will introduce the tools for the subsequent group discussion session. The lab participants will learn and work on the following:
- Explore how to translate the Leadership Playground principles within own contexts
- Understand how to create safe spaces and involve people in safe conversations to drive a culture of innovation
- Learn and apply the tools to engage people in safe conversations and brave, curious, and focused behaviors
- Harvest the discussion results
- Agile Organization, Culture & Leadership for Innovation
- Innovation Lab

Chris Brauer
Director of Innovation
Goldsmith
Dr Chris Brauer is Director of Innovation in the Institute of Management Studies (IMS) at Goldsmiths, University of London. He conducts high impact research studies on the intersections of human behaviour and emerging technologies with a particular focus on workforce productivity, performance, and wellbeing.
Unlock the Mindset and Motivations for Working with AI
Chris Brauer will lead a lab on how organizations can build a mindset and culture to make the most of AI. He will start the lab with a brief introduction to the core element of building a culture of adaptation and fostering growth mindsets. This will be followed by a group discussion.
The lab participants will learn and work on the following:
- Learn how to prepare the ground that is conducive to leveraging AI and drive growth mindsets of learning and experimentation – and overcome resistance
- Understand the different elements of the growth mindset and work through training their own mindsets
- Play a card game to discover individual growth mindset power – join the group of participants with the same growth mindset power to discuss the group’s power center
- Harvest discussion results
- AI, Internet of Things & Emerging Technologies
- Gamechanging Innovation and New Business Models
- Innovation Lab

Björn Theis
Vice President and Head of Foresight
Evonik
Björn Theis is Head of Foresight at Creavis, the strategic innovation unit and business incubator of Evonik AG. He holds a master's degree in cultural anthropology, philosophy, and English from the University of Cologne. Björn Theis teaches futures research at various universities, is the founder of the Conjectural Futures Network, and is a member of the Future Circle of the German Federal Ministry of Education and Research. Currently he works on the foresight project "Sustainable Food Futures 2040", which investigates how to enable healthy and sustainable nutrition for the world's population of tomorrow.
The Futures of China – Leveraging Scenarios to Inform Corporate Innovation, Marketing and HR Strategies and Long-Term Plans
Björn Theis will lead a lab on leveraging scenarios to inform strategic involvement in China. He will briefly introduce the large-scope scenario study Evonik has conducted and share the main strategic findings. This will be followed by a group workshop.
The lab participants will learn and work on the following:
- Understand the scenarios and the most important strategic insights for each of the scenarios
- Work in groups on a selected research question focused on innovation, marketing, or HR
- Use the future wheel approach to identify the consequences of the main development with respect to the group’s research question
- Work as a group to determine how to respond to the challenges and opportunities the results of the future wheel present
- Harvest the workshop’s results
- Gamechanging Innovation and New Business Models
- HR Lab
- Innovation in China and Globalization of R&D
- Innovation Lab
- Marketing Lab
- Marketing Organization & Transformation
- Organizational Development & the Role of HR

Søren Lethin
Innovation Catalyst, Creative Play Lab
The LEGO Group
Søren Lethin, has been over 30 years at PLAY across LEGO innovation. His combination of both marketing & design background has been instrumental in leading numerous projects & teams across different audiences & eco-system from promotion to portfolio. Lately he has united all his experience in a small agile “internal agency” catalyzing collaborative innovation for brands in need of a new future via user & design thinking tools and opportunities
How to Future Fit Strategic Innovation! Try Out the LEGO Innovation Everywhere Framework
Day to day pressure can distract innovation teams from innovating for the future. Søren Lethin will lead a lab on leveraging consumer centric tools to future-proof innovation. He will briefly introduce the 3C design thinking framework developed by LEGO’s Innovation Everywhere unit. This will be followed by a group discussion.
Lab participants will learn and discuss the following:
- Learn how the holistic outside-in perspective of the 3C framework enables strategic innovation
- Self-assess their organization’s strategic innovation practices
- Discuss and share experiences and best practices on the three elements of the 3C framework
- Agile Organization, Culture & Leadership for Innovation
- Customer Centric Innovation and Design Thinking
- Innovation Lab
From Customer Journey Mapping to Blueprints – Turning Insights and Strategies into Successful Innovation
In this session we will use customer journey mapping to identify insights and understand the touchpoints, channels and systems that deliver customer experiences. We will look at how this can become a powerful tool for cross-business collaboration and a customer centric culture in your organization.
We will work on the following:
- Work in groups to select a customer persona within either B2B or B2C and map the customer journey
- Identify problems and pain points along the persona’s customer journey
- Discuss how to improve the customer journey and determine what is needed to deliver on the improvements
- Customer Centric Innovation and Design Thinking
- Customer Experience, Insight & Engagement
- Innovation Lab
- Marketing Lab

Thomas Ritter
Professor of Market Strategy and Business Development
CBS
Thomas Ritter has extensive experience in customer insight, strategic preparedness, and business alignment. His work is widely published and cited, and many organizations have successfully applied his concepts. He is an experienced executive educator and senior advisor.
Spotting and Tackling Dilemmas
Thomas Ritter will lead a lab on dilemmas. He will briefly introduce the issue of which dilemmas leaders need to solve and to make tough decisions about. Thomas will start the lab off with a short teaser dilemma. This will be followed by group discussions.
The participants will learn and work on the following:
- Understand how to spot dilemmas, discuss them, decide and implement a solution
- Work in groups on a provided marketing dilemma with the goal of arriving at a shared conclusion
- Share the largest dilemma from their respective companies
- Harvest discussion results
- Digital Marketing, Martech & Multichannel
- Marketing Lab
- Marketing Organization & Transformation

Michael Haenlein
Professor of Marketing
ESCP Business School
Michael is a Professor of Marketing at ESCP Business School and holds the Chair in Responsible Research in Marketing at the University Liverpool Management School. Michael teaches customer value management and specializes in the impact of new technologies on firms and consumers. He has visiting positions at Trinity College Dublin & Kozminski University Warsaw, is one of the world's 10 most influential Marketing thinkers and part of the Top 50 people in Marketing (Google Scholar). Prof Haenlein is a well-known consultant with cross-industry sector expertise from telecommunications to private equity. Michael holds a Ph.D. from the WHU, Otto Beisheim School of Management (2004), and a habilitation from the Pantheon-Sorbonne University (2013).
Productivity Booster or Creativity Killer? The Power of Generative AI for B2B and B2C Companies
Michael Haenlein will lead a lab on leveraging Generative AI. He will start the lab off with a short introduction to the disruptive and fundamental change Generative AI brings. This will be followed by group discussions.
The participants will learn and work on the following:
- Understand the generative AI capabilities
- Work in groups on provided challenges focused on innovation, marketing, or HR
- Explore and identify opportunities to leverage Generative AI
- Determine how to implement Generative AI and identify challenges
- Harvest discussion results
- Digital Marketing, Martech & Multichannel
- Marketing Lab
Experience Design – Creating End-to-End Customer Experience
Nina Warburton will lead a lab on leveraging experience design for an end-to-end customer experience. She will briefly introduce the approach and explain how it allows the organization to identify and address issues in customer experience. This will be followed by a group workshop.
The lab participants will learn and work on the following:
- Understand the benefits of experience design and learn how to leverage the ’living wall’ to identify issues in customer experience
- Work in groups on leveraging experience design
- Harvest the workshop’s results
- Customer Centric Innovation and Design Thinking
- Customer Experience, Insight & Engagement
- Innovation Lab
- Marketing Lab

Björn Theis
Vice President and Head of Foresight
Evonik
Björn Theis is Head of Foresight at Creavis, the strategic innovation unit and business incubator of Evonik AG. He holds a master's degree in cultural anthropology, philosophy, and English from the University of Cologne. Björn Theis teaches futures research at various universities, is the founder of the Conjectural Futures Network, and is a member of the Future Circle of the German Federal Ministry of Education and Research. Currently he works on the foresight project "Sustainable Food Futures 2040", which investigates how to enable healthy and sustainable nutrition for the world's population of tomorrow.
The Futures of China – Leveraging Scenarios to Inform Corporate Innovation, Marketing and HR Strategies and Long-Term Plans
Björn Theis will lead a lab on leveraging scenarios to inform strategic involvement in China. He will briefly introduce the large-scope scenario study Evonik has conducted and share the main strategic findings. This will be followed by a group workshop.
The lab participants will learn and work on the following:
- Understand the scenarios and the most important strategic insights for each of the scenarios
- Work in groups on a selected research question focused on innovation, marketing, or HR
- Use the future wheel approach to identify the consequences of the main development with respect to the group’s research question
- Work as a group to determine how to respond to the challenges and opportunities the results of the future wheel present
- Harvest the workshop’s results
- Gamechanging Innovation and New Business Models
- HR Lab
- Innovation in China and Globalization of R&D
- Innovation Lab
- Marketing Lab
- Marketing Organization & Transformation
- Organizational Development & the Role of HR
From Customer Journey Mapping to Blueprints – Turning Insights and Strategies into Successful Innovation
In this session we will use customer journey mapping to identify insights and understand the touchpoints, channels and systems that deliver customer experiences. We will look at how this can become a powerful tool for cross-business collaboration and a customer centric culture in your organization.
We will work on the following:
- Work in groups to select a customer persona within either B2B or B2C and map the customer journey
- Identify problems and pain points along the persona’s customer journey
- Discuss how to improve the customer journey and determine what is needed to deliver on the improvements
- Customer Centric Innovation and Design Thinking
- Customer Experience, Insight & Engagement
- Innovation Lab
- Marketing Lab

Antoine Brossard
Global Learning, Talent and Leadership Development Director - Philips Corporate Functions
Philips
"My purpose is to help people identify and rise to their potential. I am experienced in leading teams and global strategic HR programs. I love driving holistic HR strategies in partnership with senior leadership and users."
Enabling a Culture of Self-Development – A Real Business Transformation
When a new business strategy impacts the operating model, human capital requires learning agility and new capabilities. How to create an eco-system in which employees and people leaders can take ownership of their development and reskill themselves at scale with limited financial impact?
- Future of Work, Agile HR, HR Tech & People Analytics
- HR Lab
- Talent Acquisition & Management

Lauren Howe
Assistant Professor in Management
University of Zurich
Lauren Howe is an Assistant Professor in Management with a focus on the future of work at the University of Zurich. In her research, she explores what people believe about the changing world of work and how mindsets about aspects of the future of work play a role in shaping it. She also has a keen interest in leaders revealing their more human sides, such as the consequences of disclosing flaws and shortcomings. Dr. Howe's findings have been published in widely cited journals in management, psychology, and other fields, including the Proceedings of the National Academy of Sciences, the Journal of Business Ethics, the Journal of Personality and Social Psychology, the Annual Review of Psychology, Human-Computer Interaction, and the Academy of Management Best Paper Proceedings. Dr. Howe also enjoys writing about science for the popular press and has been published in outlets such as the New York Times, The Atlantic, the Harvard Business Review, and Scientific American. She received her PhD in Social Psychology from Stanford University.
Creating a More Human Future of Work
Lauren Howe will lead a lab on future of work. The lab will have two sections where she will first introduce insights on envisioning the future of work and engage participants in examining how beliefs shape their approach to future of work. In the second section, Lauren will focus on fostering growth mindsets. This will be followed by a group discussion.
The participants will learn and work on the following:
- Understand the research insights on the future of work and which skills will matter
- Reflect on their visions on the future of work and the way their beliefs shape their approach to future of work – and how the enthusiasm for tech overshadows social and emotional skills
- Understand the role of growth mindsets for future of work and how to develop social and emotional skills
- Discuss in groups how to foster growth mindsets and overcome obstacles
- Future of Work, Agile HR, HR Tech & People Analytics
- HR Lab

Amy Bradley
Affiliate Faculty & Guest Lecturer
London Business School
Amy consults, speaks, researches and writes on the topics of compassionate leadership, burnout and engagement at work. Her work has been published in academic and practitioner publications including Harvard Business Review, Forbes, Management Today, Training Journal, HR Director, BBC, and The Guardian. In 2020, she made it onto the prestigious Thinkers50 Radar of global management thinkers for her work on engagement at compassion at work. Her first book, The Human Moment (2019), was longlisted for CMI's Management Book of the year. In it, she argues that leaders and organizations must find ways of becoming more compassionate in an age where our work is increasingly de-humanized. Her second book, Running on Empty (2022), co-authored with Dr Katherine Semler, Senior Partner at Korn Ferry, is a story-based exploration of burnout at work, which has become prevalent across all sectors of the working population in the wake of COVID-19. Amy works as Associate Faculty at London Business School and other top-ranked business schools where she facilitates a variety of leadership programmes. She also runs a private consulting practice to support organizations to foster compassionate, healthier and more engaged workplace environments. Amy and her husband, Colin met in midlife through their shared love of triathlon and have recently taken up SwimRun together. They divide their time between England and South-west France and are a blended family with four children between them.
Running on Empty: Reimagining Healthy Workplaces in an Age of Overwhelm and Burnout
Reports of stress, mental ill health and burnout appear in the press every day, with people describing themselves working longer hours, facing higher workloads and dealing with more demands at home and at work than they have ever known before. Given half of the working population now describe themselves as ‘overextended’ at work, the feelings of overwhelm that people report suggest that a large proportion of the global workforce may not yet be in burnout, but without remedial action, may soon succumb. We have now reached a point where employers ignore burnout at their peril. We are in the middle of a global mental health crisis with negative emotions such as worry, stress, anger and sadness reaching record levels. 7 in 10 employees now say they are currently struggling or suffering, rather than thriving in their lives overall. To put an end to disengagement and the talent drain that many organisations are currently witnessing, we need to create a future where organisations are radically re-imagined. In this session, we will explore what a future of retention, engagement and sustainable performance might look like with employees and employers co-creating a shared vision of what it means to lead a healthy work life and how work fits into a life well-lived. We will explore the actions that need to be taken at individual and organizational level to move us towards reciprocity and collective action in order to design future workplaces for that benefit the mental health and well-being of all.
- Employee Experience, Engagement and D&I
- HR Lab

Björn Theis
Vice President and Head of Foresight
Evonik
Björn Theis is Head of Foresight at Creavis, the strategic innovation unit and business incubator of Evonik AG. He holds a master's degree in cultural anthropology, philosophy, and English from the University of Cologne. Björn Theis teaches futures research at various universities, is the founder of the Conjectural Futures Network, and is a member of the Future Circle of the German Federal Ministry of Education and Research. Currently he works on the foresight project "Sustainable Food Futures 2040", which investigates how to enable healthy and sustainable nutrition for the world's population of tomorrow.
The Futures of China – Leveraging Scenarios to Inform Corporate Innovation, Marketing and HR Strategies and Long-Term Plans
Björn Theis will lead a lab on leveraging scenarios to inform strategic involvement in China. He will briefly introduce the large-scope scenario study Evonik has conducted and share the main strategic findings. This will be followed by a group workshop.
The lab participants will learn and work on the following:
- Understand the scenarios and the most important strategic insights for each of the scenarios
- Work in groups on a selected research question focused on innovation, marketing, or HR
- Use the future wheel approach to identify the consequences of the main development with respect to the group’s research question
- Work as a group to determine how to respond to the challenges and opportunities the results of the future wheel present
- Harvest the workshop’s results
- Gamechanging Innovation and New Business Models
- HR Lab
- Innovation in China and Globalization of R&D
- Innovation Lab
- Marketing Lab
- Marketing Organization & Transformation
- Organizational Development & the Role of HR