NABC was created by Curt Carlsson – Hendrik’s friend and former CEO of the Stanford Research Institute (SRI) – who has applied it to repeatedly create groundbreaking innovations, such as Siri (sold to Apple) and HDTV. The workshop offers exercises and opportunities that allow participants to apply the NABC approach and supercharge their innovation capabilities.
The Deep Dive will equip you to transform your team’s ability to innovate and build a sustainable innovation routine.
During the 1 day Deep-Dive, you will:
Hendrik works as Head of IMS, R&D Management at Ericsson. He has 30+ years of leadership experience in product development, ranging from project office management and technology management to being the COO of a large product development organization. Starting with the agile transformation of one of Ericsson’s Software development units in 2008, Hendrik has become one of the drivers of Ericsson’s enterprise transition. Today he works as in-house consultant driving the business agility transformation of one of Ericsson’s business areas with over 15.000 people.
Iterate along the four key steps and tools:
Create a customer persona to define the test subject and build empathy
Create hypotheses to formalize product-market fit beliefs
Make predictions to create testable atomic variables
Conduct a field experiment with customer discovery interviews
Use Problem Framer to build deep empathy with the customer
Leverage Journey Maps to identify customer pains
Leverage Solution Canvas to define the solution to experiment on
Use Amazon’s PR to check resonance and prove you can delight the customer with Actualization
Introduction to the 7Vs
Deep Dive with Amazon’s FAQs
The first day starts in the morning and the third day ends around 13:00. There will be dinners at the end of day one and day two.
Our network’s member companies have a number of DeepDive tickets included in their annual membership plans + can purchase additional tickets at special member rates. Please contact us at [email protected] to learn more.
On the evening of 11 June, you can network with other participants at the Deep-Dive and HR Innovation Roundtable® workshop hosted by Amazon earlier that day.
Brasserie Makalös
in Stockholm city centre • French Cuisine
3-course dinner incl. 2 glasses of wine/beer/soft drinks
The Deep-Dive runs from 9:30 to 15:30
(registration and light breakfast from 8:45; networking drinks at the end of the day)
The Deep-Dive is limited to max 50 participants: secure your ticket before it gets sold out!
Like all Innovation Roundtable® events, you can join this event if you are working for a large, multinational firm (min €500mln in revenues). Innovation Roundtable ApS reserves the right to reject any application to attend.
Payment by credit card
Accepted credit cards: VISA, Mastercard and Amex. Credit card fees (2.2%) and local VAT are not included.
Cancellation policy
If the registrant is hindered from joining the event he/she may find a replacement from within the same company. Such substitution is permitted at no extra charge at any time before the event date, subject to approval by the Innovation Roundtable ApS. Innovation Roundtable ApS reserves the right to reject requests made by member firms to change a paid registration into one within the quota of seats included in the membership privileges. Cancellations received by email will be refunded with credit vouchers that can be used towards future events organised by Innovation Roundtable ApS, anytime within 18 months from issuance (subject to availability of seats at those events).
VAT refund
Danish VAT is charged on the delegate fee (25%). It is possible to get VAT refunded — a standard process in large firms.
Payment by credit card
Accepted credit cards: VISA, Mastercard and Amex. Credit card fees (2.2%) are not included.
Dinners
We do not apply any commission / agency fee to the price of the dinners negotiated with the restaurants.
Cancellation policy
If the registrant is hindered from joining the event he/she may find a replacement from within the same company. Such substitution is permitted at no extra charge at any time before the event date, subject to approval by the Innovation Roundtable ApS. Innovation Roundtable ApS reserves the right to reject requests made by member firms to change a paid registration into one within the quota of seats included in the membership privileges. Cancellations received by email will be refunded with credit vouchers that can be used towards future events organised by Innovation Roundtable ApS, anytime within 18 months from issuance (subject to availability of seats at those events). Cancellation of parts of the event (e.g. one day) is not possible and will not result in a refund.
Attendees are responsible for booking their own travels and accommodation.
Venue details and recommended hotels will follow.
The event will take place at Steelcase WorkLife Center, an immersive showroom and innovation hub showcasing the future of work and workplace design. The space brings together research, design thinking, and real-world applications to explore how spaces can enhance collaboration, wellbeing, and performance in hybrid work environments.
Parking is not available at the venue, so we recommend using public transport or one of the nearby parking garages.