Building Next Practices for Sustainability & Circularity

Barcelona • 18-20 September 2024

hosted by




Join a Deep-Dive together with a group of 50+ experienced participants from large multinationals (only) to take innovation for Sustainability, Circularity and Net Zero to the next level – through a rigorous process characterized by creative work with lots of peer exchange.

During the Deep-Dive Lab (19-20 September) participants will form workgroups, build rudimentary next practices, and establish connections. This enables them to work jointly after the event, where the work continues in subgroups to implement and further develop the practices. 

Preceding the 2-day Deep-Dive is an Innovation Roundtable® event hosted by ESADE Business School on the topics of “Foresighting & Innovation for Sustainability”, attended by 150+ corporate innovation professionals: a great opportunity to be inspired in building relevant discussion topics for the subsequent two days, and to connect with a larger community of like-minded peers.

What you WILL do and accomplish

18 September · "Classic" Innovation Roundtable® event at ESADE

19-20 September · 2-day Deep-Dive Lab

After the Event · Continued Team Collaboration


DAY 1 • 18 September
Classic Innovation® Roundtable Event

1-day event on “Foresighting & Innovation for Sustainability” hosted by ESADE Business School, with 6+ presentations, roundtable discussions and networking with 150+ corporate attendees.

Detailed program and speakers will be announced in April.

Presentations by:
Electrolux, Stora Enso, PepsiCo, BASF, Evonik, IKEA, Volvo Group, Henkel, ICDK
Presentations by senior corporate speakers, peer-to-peer roundtable discussions, and ample time for informal networking

DAY 2 • 19 September
Deep-Dive Workshop
at HP

  • Marketplace: Team set-up, topic identification and consolidation

  • First iteration: Determine current state-of-the-art, analyze challenges, and identify the questions to answer

  • Second iteration: Move beyond the current level of understanding by envisioning ideal next practices 


DAY 3 • 20 September
Deep-Dive Workshop
at HP

  • Third Iteration: Develop concepts, solutions, and concrete action recommendations

  • Final presentation and evaluation of concepts
Each day starts around 9:00 and ends around 17:00. There will be dinner in the evening of day 1 and day 2.

It is recommended to attend the 3 days for the full experience. Alternatively, it is possible to join only the 2 Deep-Dive Workshop days (19-20 September).

After the 2-day Deep-Dive workshop

The work continues to further develop the concepts together with your team members – enabled by the digital platform used at the event and potentially be meeting up in connection with selected Innovation Roundtable® events.


Regular Rate

  • Innovation Roundtable® workshop at ESADE (18 Sept)
  • Deep-Dive Lab (19-20 Sept)
  • Lunch, light breakfast, coffee breaks
    at the event venue
  • Access to digital collaboration platform (during and after the event)

Member Rate

for member companies
  • Innovation Roundtable® workshop at ESADE (18 Sept)
  • Deep-Dive Lab (19-20 Sept)
  • Lunch, light breakfast, coffee breaks
    at the event venue
  • Access to digital collaboration platform (during and after the event)
Save 25%

It is recommended for all to join the dinners, where networking and discussions continue:

€ 120 excl. VAT & CC-fee

Evening Networking Package

Dine and relax informally with other attendees at the end of the first two days. The Evening Networking Package, which you can add to your ticket upon registration, includes:

18 Sept: Restaurant tba
Details to be announced in April
3-course dinner with 2 drinks

19 Sept: Restaurant tba
Details to be announced in April
3-course dinner with 2 drinks

Who can join

This event is intended for corporate professionals that already have a good level of experience in managing innovation for sustainability and circularity.

The Deep-Dive is limited to max 60 participants: secure your ticket before it gets sold out!

Like all Innovation Roundtable® events, you can join if you are working for a large, multinational firm (min €500mln in revenues). Innovation Roundtable ApS reserves the right to reject any application to attend.

Tickets & rates

25% discount available to participants from member companies of the Innovation Roundtable® network.

VAT refund
Spanish VAT is charged on the delegate fee (21%). It is possible to get VAT refunded — a standard process in large firms.

Payment by credit card
Accepted credit cards: VISA, Mastercard and Amex. Credit card fees (2.2%) are not included.

We do not apply any commission / agency fee to the price of the dinners negotiated with the restaurants.

Cancellation policy
If the registrant is hindered from joining the event he/she may find a replacement from within the same company. Such substitution is permitted at no extra charge at any time before the event date, subject to approval by the Innovation Roundtable ApS. Innovation Roundtable ApS reserves the right to reject requests made by member firms to change a paid registration into one within the quota of seats included in the membership privileges. Cancellations received by email will be refunded with credit vouchers that can be used towards future events organised by Innovation Roundtable ApS, anytime within 18 months from issuance (subject to availability of seats at those events). Cancellation of parts of the event (e.g. one day) is not possible and will not result in a refund.

Travel & Accommodation

Attendees are responsible for booking their own travel arrangements and accommodation.
Read below for recommended hotels.

Meet your Workshop Guide

Dr. Gunter Nittbaur

Dr. Gunter Nittbaur builds on his experience from more than 500 change projects with organizations of all kinds around the world.

In 2008, he founded a company to look for ways to better leverage the collective intelligence of organizations. DECIDER.ONE fuses all his experience and combines collective intelligence with artificial intelligence.

DECIDER stands for: Define • Engage • Check • Identify • Design • Execute • Reflect


The Workshop on 18 September will take place at the main ESADE Business School Campus.

The Lab on 19-20 September will take place at the HP Barcelona offices, located north of the city. At the end of the first Deep-Dive Lab day, participants will also be able to join a tour of the HP Graphics Experience Center.


Recommended hotels and special attendee rates will be added here soon.

NH Collection Copenhagen
Copenhagen Strand
Clarion Hotel Copenhagen Airport
Comfort Hotel Copenhagen Airport
The Huxley Copenhagen
Hotel Maritime

Past event participants said...

Innovation Roundtable brings a great cross-section of people and speakers together to generate new ideas and have beneficial discussions that would otherwise never happen. Well organized and great topics!
John Zingsheim
GE Transportation • VP Software Engineering, Digital Solutions